Greetings from sunny Orlando! I’m excited to be attending the bbcon conference this week and look forward to a host of networking events, keynotes and breakout sessions with nonprofit marketers, fundraisers, administrators, executives and industry thought leaders.
I previously shared how industry conferences are a way for me to recharge and reboot, and gain inspiration and ideas for programs, technologies and concepts that I can bring to my organization and to our clients.
This is our third year at bbcon and you can visit the Personify team at booth #410 to learn more about the power of Community to empower your organization to create connections, deepen relationships and grow your reach. Be sure to stop by the booth before the end of the conference for a chance to win a trip to Savannah, GA.
We’re proud to partner with Blackbaud to help our clients gain a complete picture of their constituent engagement to meet their goals—whether that’s improving volunteer involvement, increasing donations or seeing better member retention rates. (Learn how you can amplify the power of Blackbaud with Personify Community.)
I’ll admit that the bbcon agenda was a bit overwhelming with so many breakout sessions and opportunities to learn from and engage with my peers. So, here are some of the sessions that I’m looking most forward to at bbcon:
How to Run a Successful Online Membership Drive (Tue, Oct. 9):
When your nonprofit doesn’t provide a tangible service as a membership benefit, how can you grow your member base? The World Wildlife Fund and Blackbaud will share best practices for running a successful online membership drive that attracts a loyal community of supporters who share your organization’s values and believe in your cause.
Data Data Everywhere: Consolidating It, Managing It and Learning from It (Wed, Oct. 10):
You likely have constituent data across multiple systems and spreadsheets. How do you begin to consolidate this data to better understand constituents and engage with them in more meaningful ways? The Alzheimer’s Association will discuss its multi-year efforts around data consolidation and analysis, and how technology, expertise and analytics can support that journey.
Managing Disaster Relief: Interactive Panel Discussion (Wed, Oct. 10):
Natural disasters are a reminder that some areas of philanthropy can be unpredictable. To be prepared for these times of incredible need, you can take steps now. A panel of speakers from Center for Disaster Philanthropy, HCA Healthcare and Two Ten Footwear Foundation will share how they manage disaster relief, from immediate response to coordinating collaborative efforts. This will be followed by an interactive conversation where we work to identify next steps you can take in your organization so that you’re prepared for maximum impact, no matter when you’re faced with the challenge of disaster response, relief and recovery.
Data-Driven Storytelling (Thu, Oct. 11):
Modern nonprofit organizations leverage their constituent data to inform their strategies and drive engagement with stakeholders. Blackbaud, the Ocean Conservancy and Two Ten Foundation will discuss the power of data-based storytelling and share ways you can take this approach on your website and in email communications to drive higher engagement.