As we enter 2024, the industry continues to evolve and innovate, driven by the latest technologies and emerging trends that shape the way we connect and engage with our audiences. Today, we’ll take a deeper dive into the top five blogs of the past year, providing insights and analysis on everything from video marketing and AI-powered profile pictures to advocacy efforts on Capitol Hill and the impact of “festivalization” on trade shows. 

1. “Video Marketing in 2024: Trends and Statistics You Can’t Afford to Ignore”  

The events industry has always relied on engaging and connecting with audiences, but with the rise of video marketing, it’s become easier than ever. This blog takes a deep dive into the latest video marketing trends, including the dominance of short-form videos and the popularity of TikTok. With videos set to make up 82% of all consumer internet traffic by 2025, this blog provides valuable insights and opportunities for event professionals to stay ahead of the game.  

2. “Is the Hot AI Headshot Trend Worth It?”  

ProfilePicture.AI is the latest app that’s taken the events industry by storm, using artificial intelligence to create perfect profile pictures for anyone (and even our furry friends). This blog delves into the trend and explores whether it’s worth the hype. Whether you’re a professional or just looking for a good profile picture, this blog will give you the answer.  

3. “ECA Legislative Action Day 2023: Making Our Voices Heard on Capitol Hill”  

This year, event professionals stepped away from their events to make their voices heard on Capitol Hill. The ECA Legislative Action Day brought together industry leaders out to advocate lawmakers on the economic impact of the events and trade show industries. This blog shares the highlights of the day, showing the importance of taking action and making a difference.  

4. “Additional Words You Should Stop Using in The Events Industry…And Everywhere: Part 2”  

As the world becomes more aware of language’s power to perpetuate biases and stereotypes, this blog highlights the importance of examining the words we use in the events industry. Part 2 of the series explores more phrases and terms that promote exclusivity or have negative historical connotations. This blog provides valuable insights into shaping attitudes and actions in a positive way to create a more inclusive and welcoming environment for all.  

5. “Festivalization of Trade Shows – Myth, Reality or Bad Idea?”  

The concept of “festivalization” has been tossed around in the events industry, but what does it actually mean? This blog explores the idea and the impact of events like Fyre Festival, Woodstock ’99, and Burning Man on our desire to incorporate festival elements into trade shows. With insights and analysis, this blog offers a valuable perspective on the trend and its potential benefits and pitfalls.  


As we conclude 2023 and say goodbye to all the excitement it carried, it’s clear that the events industry is constantly evolving and keeping us on our toes. These top 5 blogs have provided event professionals with valuable insights into the latest trends, technology, and advocacy efforts that will shape the industry in the years to come. From the rise of video marketing to the impact of festivalization, we’ve explored the opportunities and challenges that lie ahead for the events industry.  

 As we move forward into 2024 and beyond, it’s essential for event professionals to continue to educate themselves and stay up to date on the latest developments. By keeping a finger on the pulse, we can better understand their audiences and create experiences that stand out from the crowd. From incorporating new technologies to tackling social issues head-on, event professionals have the power to create meaningful change and impact in the world. So, here’s to another year of innovation, growth, and endless possibilities in the events industry!