Personify is proud of the high-quality, instructive webinar programs we streamed live this year on topics including association trends, as well as guidance on how to proceed with in-person events. 

As the year comes to a close, we wanted to look back at our top webinars from last year, including the most recent one held in December. 

The fast recaps and links to on-demand replays below make it simple for you to quickly scan over anything you may have missed previously and get up to speed quickly. Enjoy! 

The 2022 Associations Trends Revealed  

Erin Sullivan, Director of Marketing at Personify, and Wes Trochlil, president of Effective Database Management, had a fascinating discussion about what the Personify Crystal Ball predicts for associations in 2022. 

The webinar addressed topics ranging from planning safe events to preparing your team and members for a thriving online community, with attendees generously offering suggestions and experiences from their associations. 


Decision Points: How Events Are Moving Forward 

Although the epidemic is still going, the events industry is shifting from virtual events and preparing for in-person trade shows and conferences, albeit securely. 

Personify’s Director of Marketing for Events Management Solutions Rich Vallaster spoke with Susan Newman, Senior Vice President of Conferences at the National Retail Federation (NRF), about deciding points when moving forward with their most prominent annual event in January 2022. 


5 Community Member Examples: How to Engage with Different Types of Community Members 

Ashly Stewart, Content Marketing Manager, joined Vallaster as they asked individuals the big questions surrounding inclusive communities: What has a community done to make you feel welcome in the past? What are some of the different reasons you’ve joined an online community? And what tools do you find beneficial when participating in a community? 

The answers included welcoming spaces like college alumni communities, fitness communities, and even an online community dedicated to helping people with curly hair be their loudest, proudest, most stylish selves!  


Maximizing the New Events Normal with Tech Tools 

The events industry was significantly impacted by COVID-19. From having to postpone conferences entirely to switching to virtual and less in-person events, it appeared that new difficulties were emerging daily. As we have seen, many experts have had to learn how to accomplish more with less. So, what can we do? Conclusion: there are technological tools to help with this. 

In a recent webinar, Vallaster stressed just this – that we need to “let the tech, tech” and learn how to leverage new and existing solutions to improve efficiency and streamline operations. 


Getting Started with an Online Community  

In this webinar, Sullivan and Benjamin Morton, Solutions Consulting Team Lead at Personify, discussed the advantages of communities for organizations and nonprofits, as well as ways to get your community off on the right foot to keep it going. They addressed: 

  • What an online community is and how it plays a vital role in your engagement strategy that is unique from your organization’s other digital tools  
  • A strategy to launch a new community that will make your members and stakeholders feel welcome and understand how to get involved  
  • The essential best practices in online community management for organizations of all sizes  


Supercharge your Hybrid Event with an Event Community  

In this incredibly popular webinar, Vallaster discussed how to develop event communities to improve customer satisfaction and retention, create new revenue streams, and attract greater attendance to your hybrid events. 

  • Some of the topics he discussed were:  
  • The technology and tools needed to build an event community.  
  • Best practices to engage your attendees, speakers, and sponsors before, during, and after your event.  
  • Effective sponsorships and revenue-generating ideas.  
  • How to measure and quantify the ROI of your community.  


How to Grow an Online Community in the First 90 Days After Launch 

Stewart and Morton walked us through the best methods for establishing an effective, long-lasting online community and how to make sure you’ve got one up and running in the first 30 days, 60 days, and 90 days of your new platform. 

In this webinar, you’ll learn: 

  • Attract and engage with member influencers and community advocates within your association 
  • Drive engagement by inspiring contributors and guiding new users 
  • Encourage custom groups that deepen the relationship with your members 
  • And much more. 


We hope you find this viewer’s guide a valuable tool to help you navigate through our top webinars in 2021 and catch up on important updates and information that may have passed you by the first time. 

We look forward to continuing our high-quality programming schedule in 2022, and we hope you will return for more webinars in the new year!  

UPCOMING: Join Erin Sullivan and Rich Vallaster, CEM, DES, marketing leaders at Personify, for our webinar, “22 Trends for 2022”, on Wednesday, January 19 at 12:30 EST.