How Associations Are Evolving Their Digital Engagement Strategies in 2021
Have your grocery shopping habits changed in the past year? While I occasionally ordered curbside pick–up before the pandemic, it is now the only way that I get groceries. The ordering and pick-up process has become part of my weekly routine...
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Celebrating Black History in the Month of February and Beyond
The month of February was officially recognized by the U.S. Congress as Black History Month (BHM) in 1986. What started as a week-long commemoration of the end of slavery and a salute to Abraham Lincoln and Frederick Douglas in 1926, has now becom...
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Personify Launches A2Z Events Certification for Event Professionals
Event professionals have faced incredible challenges since the start of the pandemic. With a quick pivot to virtual experiences and the prospects of executing hybrid events in 2021, the entire Personify team is amazed at our event professional col...
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What Is An Online Community?
What is an Online Community, Really? “Sometimes you want to go…where everybody knows your name.” A vibrant digital space. A branded, online destination. A digital collaboration tool. You may have heard these descriptions before to describe an onli...
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A Realistic Approach to Hybrid Events in 2021
With the tumultuous start of 2021, a slower than expected roll-out of vaccines, and some events staging in-person while other high-profile events cancel or declare they will be virtual well into Q2, event professionals are left wondering, what’s n...
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5 Association Trends from Personify’s New Research Report
We’ve all had to adapt quite a bit over the past year, haven’t we? Some adjustments have been more difficult (e.g., not being able to see friends and family or leave the house) while others have been easier (e.g., being able to wear loungewear all...
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Using an All-In-One Platform to Solve for Challenges in a COVID World
A behind-the-scenes look at the National Association for Home Care & Hospice’s virtual meeting transition. As the coronavirus swept across the globe, businesses closed their doors, plans were put on hold and events were outright canceled. But ...
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Predictions for 2021 for Associations, Nonprofits and Events
Remember making predictions for 2020? If you’re like me, your crystal ball was definitely wrong. After the year we’ve had, it almost seems silly to make predictions for 2021. But we’re going to do it anyway… After a stressful year, our team is loo...
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How AHIMA’s adaptability allowed them to continue their mission during COVID-19
To survive and thrive in the face of this world-changing pandemic, organizations must learn to be nimble and act like startups—even if they’ve been doing what they do for nearly a century. The American Health Information Management Association (AH...
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