How to Create Online Community Guidelines
After deciding to launch an online community for your association or nonprofit, a question that may come early up in the process is how to develop a set of online community guidelines that creates a safe space for members and advocates to connect ...
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2021 ECA Legislative Action Day Recap
As one of 80 individuals who participated, I spent the day walking the virtual halls of congress, advocating to lawmakers and policy influencers on the importance and economic impact of the events and trade show industries. As a Maryland resident,...
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The Events Elephant in the Room – Events Revenue
With the recent CDC modified masking recommendations and venues around the US announcing total openings, it is becoming more apparent that in-person (or hybrid) events will rebound more quickly than initially expected. Event organizers are scrambl...
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5 Takeaways from our Online Community Expert Panel
I recently had the pleasure of interviewing two folks, one from an association and another from a nonprofit, about how they leverage an online community to connect with their members and achieve their organization’s goals. I met with Todd Laudino,...
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5 Ways to Improve Your Organization’s Health
Feedback is integral to nearly every facet of our lives. Our families give us feedback when we make a meal or plan an outing. Our coworkers give us feedback when we complete a project or help them with a problem. Heck, our phones even give us feed...
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Event Industry Trends and Recap of the 2021 SISO CEO Summit
I have attended industry events for most of my life. In good and bad times, even after industry-influencing events such as 9/11 and the great recession. This was different. Not only was this arguably the very first large industry event in person, ...
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Five Lessons Learned from a Post Pandemic In-Person Event
While it seemed like attending my first post-pandemic in-person event would be like riding a bike, it came with some lessons learned and a few surprises. Personify A2Z Events was thrilled to be a sponsor of this year’s SISO CEO Summit this past we...
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Online Events Communities – Why Now?
Ironically, event professionals are an industry that is changing and an industry that never seems to change. Like many black swan events, there are often long-term changes to the way businesses operate and consumers act. According to a recent McKi...
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An Essential Guide to Building an Online Community
“If you build it, they will come,” said Ray Kinsella in the 1989 classic, Field of Dreams. What do baseball fields and building an online community have in common? Both require a thoughtful and strategic approach. Today, I’m sharing six essential ...
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