Young Members 2.0: Lesson Engagement
Oh engagement. Coming off the Valentine’s Day holiday, mere mention of the word maintains its rosy glow as that most symbolic of next steps in a relationship, deepening a commitment in (what is often) a romance-fueled moment where two people agree...
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Matchmaker, Matchmaker: Meet Your Perfect PersoniFest Session
This Valentine’s Day we’re drawing a little inspiration from Cupid’s bow, taking aim at the PersoniFest 2019 agenda to play matchmaker between our amazing collection of sessions and attendees looking for an experience they won’t forget. Whether yo...
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On Brand, On Message, On…Insta?
Young Members 2.0 Lessons in Awareness & Conversion About 51,100,000 results. That’s what I got recently when I Googled “marketing to Gen Z.” For the curious, searching for “marketing to Millennials” yielded 56,200,000 results. We read headlin...
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Young Members 2.0 Our New Benchmark Report
It’s always funny when the personal and professional collide. About a week ago, I went to my mailbox and found in it two magazines. Both featured cover stories around the emergence of Generation Z. Then there was the post-holiday onslaught of emai...
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Radical Acts: Rituals and Building Trust in Community
For many organizations, launching a community comes with haunting worries: Will anyone log in, let alone participate? Will our staff need to prompt every discussion? Will our members, of their own volition, really connect with each other? In an in...
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Make Your Organization’s Possibilities a Reality at PersoniFest
Did you know that PersoniFest is only 10 weeks away? At Personify, we are counting down the days until we’re reunited with our clients, partners and friends at the 20anniversary of PersoniFest, our annual user conference. When I think back to the ...
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3 Lessons for Nonprofits from the Fall of a Retail Giant: Seeing the Softer Side of Sears
Recent days have seen Sears in the headlines for all the wrong reasons. While the company has been in financial straits for some time, the pressure has been mounting and today comes reports that the company may avoid bankruptcy thanks to a last-mi...
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Our Can’t Miss Sessions at Southwest Showcase
I’m excited to be in Austin, Texas this week for Southwest Showcase, one of our favorite events to connect with meetings, education and exhibits professionals. I’ve attended several Southwest Showcase events over the past few years, both in my pre...
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Make a New Year’s Resolution to Clean Up Your Data
Resolutions. We love them, we hate them, but we keep making them. In new research from YouGov, about one quarter (26%) of people report having New Year’s Resolutions for 2019. As for the specific resolutions people are making, the most popular one...
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