PersoniFest Program Released!
Four main stage sessions, one out-of-this-world keynote speaker, 50 breakout sessions, 20+ hours of training, one BIG party, plus tons of opportunities to consult with Personify experts…That’s just the beginning of what’s to come at PersoniFest 20...
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Resolve to Clean Up Your Dirty Data in 2020
Eighty percent. That’s the failure rate for New Year’s Resolutions, according to the U.S. News and World Report. The same report finds that only 8 percent of people achieve their New Year’s goals. When I look at these numbers, I do not feel insp...
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Moving on From Personify After Nearly 7 Years
It is with a bittersweet mix of excitement, pride and sadness that I share with you–our clients, partners and friends–that I am stepping down after nearly 7 years as the President and CEO of Personify. I am profoundly grateful to have been a part ...
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Calculating ROE – Putting a Number Against the Engagement Metric
One of the frustrating things about member engagement is that it’s such a vague concept. We know engagement matters, we know we need engagement, we know that we’ll lose members if they are not engaged. And yet, it’s hard at times to define w...
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Early career professionals: Have you heard of Personify’s EPiC Program?
What is the EPiC Program? 3.8 million. That’s how many students are expected to graduate from college in the 2019-2020 academic year and become early career professionals. When I think about it, it’s rather daunting that all of these students maki...
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What Your Members Aren’t Telling You: 4 Ways to Improve Your Sense of Community
We’ve been talking about creating a sense of community and finding out what your members may not be telling you. (If you didn’t catch Part 1, get caught up here.) Let’s put last week’s approach into practice. Here are four tangible ways to think a...
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Sense of Community: Find Out What Your Members Aren’t Telling You
Have you ever walked into a house and felt an immediate sense of unease? Well, about ten years ago, I was at my significant other’s apartment on the fourth floor in North Austin, and just to paint you a picture this is the same apartment complex w...
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Volunteer Spotlight: Austin-Based Nonprofit Latinitas
I recently had the opportunity to volunteer with the nonprofit Latinitas at their Startup Chica Conference in Austin, TX. Nearly 50 fifth- and sixth-grade girls attended the conference where they developed startup business ideas, worked with mento...
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A Picture is Worth 1,000 Words
Making the most of Instagram Another channel? More places to post content, sites and logins to manage? I get it. If you’re a nonprofit lean on time and resources, it can feel like you’ve tried everything — emails, printed magazines, Faceboo...
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