Online Events Communities – Why Now?
Ironically, event professionals are an industry that is changing and an industry that never seems to change. Like many black swan events, there are often long-term changes to the way businesses operate and consumers act. According to a recent McKi...
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An Essential Guide to Building an Online Community
“If you build it, they will come,” said Ray Kinsella in the 1989 classic, Field of Dreams. What do baseball fields and building an online community have in common? Both require a thoughtful and strategic approach. Today, I’m sharing six essential ...
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Planning for an Uncertain Future Requires Open Ears, Communication and Empathy
How associations can plan for efficient shutdowns and safe reopenings. In the year ahead, the fate of safely gathering in person remains uncertain. But with the vaccine rollout, there’s now an added dose of cautious optimism. Of course, people wan...
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How Associations Are Evolving Their Digital Engagement Strategies in 2021
Have your grocery shopping habits changed in the past year? While I occasionally ordered curbside pick–up before the pandemic, it is now the only way that I get groceries. The ordering and pick-up process has become part of my weekly routine...
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Celebrating Black History in the Month of February and Beyond
The month of February was officially recognized by the U.S. Congress as Black History Month (BHM) in 1986. What started as a week-long commemoration of the end of slavery and a salute to Abraham Lincoln and Frederick Douglas in 1926, has now becom...
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Personify Launches A2Z Events Certification for Event Professionals
Event professionals have faced incredible challenges since the start of the pandemic. With a quick pivot to virtual experiences and the prospects of executing hybrid events in 2021, the entire Personify team is amazed at our event professional col...
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What Is An Online Community?
What is an Online Community, Really? “Sometimes you want to go…where everybody knows your name.” A vibrant digital space. A branded, online destination. A digital collaboration tool. You may have heard these descriptions before to describe an onli...
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A Realistic Approach to Hybrid Events in 2021
With the tumultuous start of 2021, a slower than expected roll-out of vaccines, and some events staging in-person while other high-profile events cancel or declare they will be virtual well into Q2, event professionals are left wondering, what’s n...
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5 Association Trends from Personify’s New Research Report
We’ve all had to adapt quite a bit over the past year, haven’t we? Some adjustments have been more difficult (e.g., not being able to see friends and family or leave the house) while others have been easier (e.g., being able to wear loungewear all...
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