Calculating ROE – Putting a Number Against the Engagement Metric
One of the frustrating things about member engagement is that it’s such a vague concept. We know engagement matters, we know we need engagement, we know that we’ll lose members if they are not engaged. And yet, it’s hard at times to define w...
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Early career professionals: Have you heard of Personify’s EPiC Program?
What is the EPiC Program? 3.8 million. That’s how many students are expected to graduate from college in the 2019-2020 academic year and become early career professionals. When I think about it, it’s rather daunting that all of these students maki...
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What Your Members Aren’t Telling You: 4 Ways to Improve Your Sense of Community
We’ve been talking about creating a sense of community and finding out what your members may not be telling you. (If you didn’t catch Part 1, get caught up here.) Let’s put last week’s approach into practice. Here are four tangible ways to think a...
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Sense of Community: Find Out What Your Members Aren’t Telling You
Have you ever walked into a house and felt an immediate sense of unease? Well, about ten years ago, I was at my significant other’s apartment on the fourth floor in North Austin, and just to paint you a picture this is the same apartment complex w...
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Volunteer Spotlight: Austin-Based Nonprofit Latinitas
I recently had the opportunity to volunteer with the nonprofit Latinitas at their Startup Chica Conference in Austin, TX. Nearly 50 fifth- and sixth-grade girls attended the conference where they developed startup business ideas, worked with mento...
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A Picture is Worth 1,000 Words
Making the most of Instagram Another channel? More places to post content, sites and logins to manage? I get it. If you’re a nonprofit lean on time and resources, it can feel like you’ve tried everything — emails, printed magazines, Faceboo...
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What We’re Looking Forward to at bbcon 2019
We are excited to be headed to Nashville in a few weeks to attend the bbcon 2019 conference hosted by Blackbaud and meet with our nonprofit clients, partners and friends from across the country. Personify has been a longtime partner of Blackbaud ...
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UI/UX Considerations for Event Websites, Part Two: Optimize Your Site For Usability and Conversion
Event professionals and tradeshow organizers know that it’s crucial to create an event website that is not only visually compelling but also easy to navigate and intuitive. We’ve been sharing tips and tricks to help content creators develop event ...
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Leaving Money on the Table: How To Improve Your Sponsorship Strategy
This post was originally shared on the Trade Show News Network site. Modern event sponsorship strategies are a dime a dozen. Each one is based off a learning from a different time and place. The strategy might be based on a previous experience or ...
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