A2Z Events: A Year (or 20) in Review
With the end of our fiscal year for A2Z Events, I’ve spent some time lately reflecting on what a truly transformative year it has been for our company and how it stands out in our 20-year history. From huge leaps forward in product development, to...
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What’s the Story? 4 Tips for Eliciting Member Feedback
People are always surprised when I self-identify as an introvert. I guess I can understand why. Marketers, by nature, tend to be a chatty breed who can easily strike up a conversation with anyone, any time. I, sadly, was not blessed with this tale...
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4 Ways to Recognize and Create Value for Your Event Exhibitors
Event organizers are a truly impressive bunch…and I’m not saying this just because they’re our clients. As someone who helps organize our annual conference PersoniFest, it’s astounding to see the degree of project management, tactical strategy and...
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Feeding the Content Machine: 3 Strategies for Beating Writer’s Block
It happened to me. Maybe it’s happened to you too. This afternoon I found myself staring at a blank screen with no idea what I wanted to write. I’d committed (with the best of intentions) to providing our Personify communications team with a post ...
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The Climate Reality Project: Reality Hub
At Personify we are fortunate to provide supporting technology to a wide range of clients- from large fundraising organizations to small nonprofits. At the heart of each of these partnerships is the client’s mission to serve members, cultivate adv...
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Totally GRAD-ical
Heat up your summer with a strategy to boost student conversion. Is it just me or is 2019 flying by? It feels like yesterday that I was rolling my eyes at Valentine’s chocolate displays because it was only January but when I went to Target over th...
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5 Ideas for a Great Phone Conversation
The surprising new power of a traditional outreach tactic Believe me, I didn’t believe it at first either. When a lot of us think of a Millennial or member of Gen Z, we think of them with a phone in their hand, connecting with friends via social m...
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Young Members 2.0: Deepening Relationships
Creating a Connection with Young Members Our Young Members 2.0 report, published in February, laid out what’s proven a surprising statistic for many readers. Millennials will represent half of the global workforce by 2020 and Gen Z will make up an...
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Meet the 2019 Persi Award Winners
Last week, I had the pleasure of hosting more than 400 friends, clients and partners with my colleagues at the 20th anniversary of PersoniFest in Savannah, Georgia. On the last day of the conference, my colleagues Sarah Schmall and Shiv Narayanan ...
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