The American Optometric Association’s Data-Driven Strategy for Resilience During the Pandemic
Inside the American Optometric Association’s member-first crisis plan. The economy is beginning to re-open, but as business leaders know, we are far from escaping the devastating health and financial effects of the Coronavirus pandemic. Some organ...
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Activating Your Data to Deliver Results
This is a guest blog post by Adam Higgins, Director of Technology, at HighRoad Solutions. Data-based marketing is nothing new. All marketing is based on some data. Before you reach out to any audience, you have to know a little about what makes th...
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A Half Year Reflection on Events in a COVID Era
While on Labor Day holiday, I started to reflect on the summer I had “planned” and what summer ended up “being.” Much of what had been scheduled was canceled, postponed, or changed to consider the Coronavirus circumstances...
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Why We Launched a 30 Days of Mental Health and Well-Being Initiative
It seems like, with every week that passes, there are new federal and state policies along with updates to events and activities that are changing how we live and work. It is clear that all companies, teams and communities have been affected by th...
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COVID Response Strategy: How ASCD Is Using Personify To Ensure Safety When The School Bell Rings
A behind-the-scenes look at the Association for Supervision and Curriculum Development’s (ASCD) COVID response strategy with Fara Francis, CIO All businesses and organizations are striving to find ways to safely reopen, but arguably no secto...
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Mobilize Your Movement: 5 Tactics to Unite People and Inspire Action for Your Cause
These last few months have been a lot, haven’t they? We’ve seen COVID-19 cases spike in areas that previously had few outbreaks, cities and states have issued new lockdown orders, parents and teachers are stressed about school reopening plans, and...
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Virtual Events are DIFFERENT
So, it’s the big day! Attendees are excited to get to their sessions, speakers are anxious to present and exhibitors are hopeful to connect with their clients and prospects. Every detail has been discussed and agonized for over a year. Something i...
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Show Me the Money! Virtual Sponsorship and Exhibiting Success
Much like Jerry Maguire (Tom Cruise) had to prove to his sports star, Rod Tidwell (Cuba Gooding) in the 1996 film Jerry Maguire, exhibit and sponsorship managers are having to show their organizations (and their clients – exhibitors and sponsors) ...
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Penn State Children’s Hospital Sees 5.5x Increase in Fundraising to Fight Pediatric Cancer With Personify Community
FTK® Nation, Four Diamonds’ online community powered by Personify Community, inspires and engages students in the fight to conquer childhood cancer Four Diamonds Mini-THON® participants who engage in FTK® Nation online community see a 5.5x increas...
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