We are excited to be headed to Nashville in a few weeks to attend the bbcon 2019 conference hosted by Blackbaud and meet with our nonprofit clients, partners and friends from across the country. 
Personify has been a longtime partner of Blackbaud and we are pleased to return to bbcon this year. You can meet with the Personify team at one of our two education sessions or stop by booth #400 in the expo hall. We’re also the official sponsor of the headshot lounge so I encourage folks to get a new headshot taken for your website or social media platforms while you’re at the conference.
Looking at the conference agenda and list of breakout sessions, there are a wealth of opportunities to gain knowledge and best practices. Here are some of the sessions that I’m most looking forward to attending:
Emerging Tech Trends and Their Impact on Social Good
Tuesday, October 15, 2019 from 1:30 PM – 2:30 PM
Join Blackbaud product and innovation leaders along with Amy Shope Manzi from the American Heart Association as they examine technology trends and innovations affecting social good organizations and those who support them. We’ll give an overview of emerging trends and discuss how to prepare for upcoming technology changes.
Educate, Empower, and Connect Your Constituents Through An Online Community
Tuesday, October 15, 2019 from 2:45 PM – 3:30 PM
Personify’s Benjamin Morton and Forté’s Krystal Brooks will share how to increase engagement and extend your organization’s programs with an online community. This session will provide tips that other nonprofits can implement while showing how Forté uses its community to empower women who are pursuing MBAs.
Right Message, Right Person, Right Channel: Direct Marketing Analytics at the National Park Foundation
Wednesday, October 16, 2019 from 11:15 AM – 12:15 PM
Constant experimentation is how the National Park Foundation drives engagement through its extensive direct marketing programs. Join this session to hear from John Wilburn, director of direct response at the National Park Foundation, about how he’s using advanced analytics to drive strategy and deliver results.
Connect Your Audience and Drive Engagement With An Online Community
Wednesday, October 16, 2019 from 6:10 PM – 6:30 PM
Personify’s Benjamin Morton will provide an overview of online communities and share how nonprofit organizations can leverage them to achieve success for their organization. Learn how the Canadian Cancer Society supports people who are affected by cancer via the Cancer Connection community and how Forté empowers women who are pursuing MBAs through the Forté Connect community, both of which are powered by the Personify Community platform.
Peer-to-Peer Freakonomics: The Surprising Decisions People Make When Donating to Nonprofits
Thursday, October 17, 2019 from 8:30 AM – 9:15 AM
Peer-to-Peer Freakonomics will teach you to look at your fundraisers through the lens of consumer behavior. The topic was inspired by the 2005 book Freakonomics, which chronicled how ignoring conventional wisdom often results in better outcomes. Some of what you’ll learn will seem counterintuitive.
If you’re planning to attend bbcon, learn more about the activities we have planned for the conference, schedule a meeting with our team and find out how you can enter to win a trip to PersoniFest 2020.