Personify, Inc. (“Personify”), the market-leading provider of technology solutions for associations and nonprofit organizations, today announced that Rajiv Jain has been promoted to the position of Chief Strategy Officer and Roger Price has been promoted to the position of General Manager of the a2z Events business.

As Chief Strategy Officer, Rajiv Jain will lead growth and transformation initiatives, providing guidance on industry opportunities, and business development partnerships for Personify. Rajiv brings his experience as President and CEO leading the development of cutting-edge and award-winning technologies for the events industry, including the fully cloud-based exposition and conference management solution, the online matchmaking tools for exhibitors and attendees and mobile apps. He grew a2z from its humble beginnings to an award-winning company that powers more than 1200+ annual events and over 46 percent of the Top 250 shows.

As General Manager of a2z, Roger Price will lead the a2z team and is responsible for the growth and operational excellence of the a2z business at Personify. In 2018, he drove significant growth and optimization of operations for the a2z Events business and will continue to deliver a best-in-class service experience to a2z clients.

“In the short time we have worked together, I have been extremely impressed by the a2z team’s passion and expertise,” said Eric Thurston, President and CEO of Personify. “I am excited to have Rajiv and Roger bring the Personify and a2z businesses together and help guide the direction of our business as we evolve our solutions in service to our clients.”

About Personify

Personify is the market-leading Constituent Management and Engagement (CME) platform that empowers organizations to better engage their constituents, maximize revenue and optimize operations. For over 20 years, Personify has served as the technology foundation for organizations of all sizes from the largest associations, charities, YMCAs and JCCs to emerging nonprofits. For more information, visit