Technology Enables Organizations to Reimagine their In-Person Events as Virtual Experiences
Aug 10, 2020 – Personify, Inc. (“Personify”), the leading technology provider for associations, nonprofits and show organizers, today launched a new virtual conference and expo solution that empowers organizations to create and execute compelling digital event experiences including tools to host interactive conference sessions, facilitate networking opportunities, and drive engagement among attendees, speakers and sponsors. Personify’s virtual conference solution allows an organization to:
- Drive attendee and sponsor engagement with online conferences that include keynotes, breakout sessions and virtual meetups
- Connect exhibitors and attendees with a virtual trade show floor, sell online sponsorships and the ability to book meetings and host matchmaking between buyers and sellers
- Host open forums and private discussions and provide a searchable directory with options for profile badging and a resource gallery
- Broadcast live and on-demand content and support continuing education initiatives
The COVID-19 pandemic has created significant challenges for association and event professionals planning to connect their constituents and host in-person events and meetings. Many organizations rely heavily on their annual shows and events to drive revenue for the organization and deliver value to their members, attendees, and exhibitors.
“Our clients are working hard to reimagine their events strategy and programming this year to deliver more value while arming their constituents with resources and education during this uncertain time,” said Norbert Orth, interim CEO of Personify. “Personify’s virtual conference solution enables organizations to create a compelling digital experience for their members, attendees and exhibitors in support of their event programs this year and beyond.”
71% of associations have cancelled at least one in-person event in 2020, according to the ASAE Research Foundation, and 46% of show organizers have postponed in-person events in 2020, according to the Center for Exhibition Industry Research. There has been a strong shift to virtual events with Google search volume for “virtual solutions” increasing by 10X over the past five months.
“We believe that virtual conferences will continue to play an important role in helping organizations connect with their audiences, even after we’re able to return to in-person events,” said Teresa Zimmerman, Vice President of Marketing at Personify. “Our virtual conference solution gives our clients more options—whether it’s an in-person, virtual or a hybrid approach—and expands the potential reach for their events overall.”
Personify will share more details about its virtual conference solution at the American Society of Association Executives (ASAE) Annual Conference, which is a virtual event taking place on August 10-12, 2020.
A trusted solution that allows for infinite possibilities, Personify is the technology foundation that provides insights to maximize engagement and deliver value across each and every interaction with members, donors, volunteers, attendees, exhibitors and more. For over 20 years, Personify has been a trusted partner to associations, nonprofits, show organizers, YMCAs and JCCs—helping them improve insights, optimize operations, increase revenue and drive productivity. For more information, visit www.personifycorp.com.