Initiatives Affirm Personify’s Commitment to Industry Growth and Open Collaboration

Personify, Inc. (“Personify”), the market-leading provider of technology solutions for associations and nonprofit organizations, today announced that Rich Vallaster, Director of Client Relations at Personify, has been named to the 2020 Research Council for the Center for Exhibition Industry Research (CEIR). Additionally, Personify has entered into a partnership with Advanced Solutions International (ASI) to empower iMIS clients to leverage Personify’s A2Z Events as part of its association management solution.

CEIR’s Research Council is made up of professionals from market-leading organizations and associations such as Freeman, GES, Taffy Event Strategies, and the National Defense Industrial Association. The Research Council is charged with reviewing, prioritizing and recommending research-based initiatives to the CEIR Board of Directors that will ultimately inform a broad range of exhibition industry constituents, enhancing their ability to meet emerging customer needs and improve their business performance.

“I’m thrilled to be part of the 2020 CEIR Research Council,” said Vallaster. “We’ve had a longstanding relationship with CEIR and I’m excited to help support their research efforts, which help our clients deepen their skillsets and refine best practices and move the industry forward as a whole.”

Additionally, Personify’s decision to partner with ASI on their iMIS solution enables those clients to leverage the power of the A2Z Events suite of products to grow their events and deliver exceptional experiences. This partnership follows Personify’s participation to establish uniform industry standards for managing exhibitor data along with other market-leading companies in the events industry in January 2020.

“Our partnership opportunity with iMIS reaffirms Personify’s commitment to exceptional products that work well in an open ecosystem,” said Roger Price, General Manager of Personify A2Z Events. “We’re committed to providing solutions that meet our clients’ needs and fit within their desired technology stack, and this partnership delivers on that promise.”

About Personify

Personify is the market-leading Constituent Management and Engagement (CME) platform that empowers organizations to better engage their constituents, maximize revenue and optimize operations. For over 20 years, Personify has served as the technology foundation for organizations of all sizes from the largest associations, charities, show organizers, YMCAs and JCCs to emerging nonprofits. For more information, visit