COO and Global VP, People Operations Are Newly Created Positions at Personify

October 31, 2019– Austin, Texas – Personify, Inc. (“Personify”), the market-leading provider of technology solutions for associations, nonprofits and organizations, today announced that in addition to significant growth in bookings posted for the second half of the year, Personify has grown its leadership team, with newly created roles for the organization. New hires include Jeff Lyons as Chief Operating Officer, Joe Hermes as Chief Financial Officer and Cindy Johnson as Global Vice President, People Operations.

Previously Senior Vice President of Professional Services for Skillsoft, Jeff led the global services team for the Skillsoft and SumTotal business units. As Senior Vice President of Operations and Chief of Staff for SumTotal, Jeff Lyons led integration and transformation efforts as he helped grow the company to the largest independent provider of integrated HR solutions, and helped lead the sale of SumTotal to Skillsoft. Prior to SumTotal, Jeff was co-founder and Chief Client Officer of MindSolve Technologies, a pioneer in employee performance management software.

Joe Hermes joins Personify from Marketo, a marketing automation software company, where he served as head of Financial Planning and Analysis and guided the successful acquisition and integration of the company to Adobe, creating one of the world’s leading marketing software programs. At Personify, Joe leads all finance, accounting and corporate development.

Cindy Johnson was formerly Chief People Officer at Rubicon Project, an advertising technology firm, and Senior Vice President of Human Resources for Concur Technologies, now SAP. Cindy has also held human resources leadership roles at Philips Medical Systems and AGRA Earth & Environmental. Cindy leads all people operations including talent acquisition, talent management and serves as the cultural steward for Personify leading merger and acquisition integration efforts.

Personify has also seen significant growth across its business units, with net new clients and client expansions that include the Aircraft Owners and Pilots Association, Allen Press, Inc., Blackboard, Bonnier Corporation and others.

“As we continue to expand our product lines and broaden our client base, these leaders are uniquely qualified to drive strategic prioritization and accountability with a laser-focus on operational excellence to support our clients,” said Eric Thurston, President and CEO of Personify. “They are joining an already successful, energetic leadership team at the perfect time to drive Personify’s continued growth.”

About Personify

Personify is the market-leading Constituent Management and Engagement (CME) platform that empowers organizations to better engage their constituents, maximize revenue and optimize operations. For over 20 years, Personify has served as the technology foundation for associations, nonprofits, event professionals and show organizers as well as YMCAs and JCCs. For more information, visit