Personify’s Suite of Solutions at Center of NASSP’s Operations Strategy

February 19, 2019– Austin, Texas – Personify, Inc. (“Personify”), the market-leading provider of technology solutions for associations and nonprofit organizations, today announced that the National Association of Secondary School Principals (NASSP) is its first client to build its operations strategy with the full Personify Platform including Personify360, Personify Community, Personify Hub, a2z Events and Wild Apricot.

NASSP, the nation’s foremost organization of school leaders and home to the National Honor Society (NHS), has been a Personify client since January 2010. The organization engages more than 45,000 principals, assistant principals and other school leaders annually in membership and programs. Personify sits at the core of NASSP’s operations and staff depend on it daily to process thousands of transactions including membership, subscriptions as well as sales orders. In addition, NASSP leaders use Personify to make data-driven decisions to drive the organization forward.

“NASSP is truly committed to building an active and vibrant membership base to empower, educate and connect schools and student leaders,” said Sarah Schmall, Vice President of Client Success at Personify. “They continue to make technology investments that allow them to be at the forefront of the association market and provide tremendous value to members and constituents.”

To improve visibility across the organization, NASSP recently added Personify Hub to its technology stack. An integration platform as a service (iPaaS), the Hub will allow NASSP to streamline data flow and workstreams across multiple sources including Salesforce, Phone2Action, Personify Community and Core Achieve LMS.

While NASSP’s recent addition of the Hub is designed to improve internal operations, the organization has long trusted Personify to create a meaningful experience for its constituents. NASSP leverages a2z Events by Personify to manage its national conference exhibitions. The organization engages NHS advisers in its online community powered by Personify Community. A few NASSP local chapters use Wild Apricot which will strengthen the relationships between the national organization and its state affiliate organizations. All of NASSP’s stakeholder data, eBusiness and analytics are held within Personify360, which serves as the organization’s central CRM.

“Personify’s tools support NASSP’s activities in many different ways, which places them at the heart of our operations”, said Meta Tshilombo, Director of Information Services at NASSP. “We track membership and sales transactions, run our vibrant NHS Adviser Online Community, manage our National Principals Conference exhibitions and more through the Personify Platform.”

About Personify

Personify is the market-leading Constituent Management and Engagement (CME) platform that empowers organizations to better engage their constituents, maximize revenue and optimize operations. For over 20 years, Personify has served as the technology foundation for organizations of all sizes from the largest associations, charities, YMCAs and JCCs to emerging nonprofits. For more information, visit


The National Association of Secondary School Principals (NASSP) is the leading organization of and voice for principals and other school leaders across the United States. NASSP seeks to transform education through school leadership, recognizing that the fulfillment of each student’s potential relies on great leaders in every school committed to the success of each student. Reflecting its long-standing commitment to student leadership development, NASSP administers the National Honor Society, National Junior Honor Society, National Elementary Honor Society and National Student Council. For more information, visit