I cannot believe that, in a little more than a month, I will be reunited with colleagues, clients, partners and friends for the 21st annual PersoniFest. This year, our annual conference will take place at the historic Broadmoor Hotel in Colorado Springs this year. Our team has been hard at work planning an immersive experience that is filled with inspiring keynotes, hands-on product training, education, receptions and parties to mingle with old friends, make new ones, and much more.
If you haven’t attended before, one of my favorite events is the annual Persi Awards program on Wednesday morning where we share and celebrate our clients’ success stories. The Persis include two categories:
Innovation
Persi winners in the Innovation category are leveraging technology in innovative and unique ways to better acquire, engage and retain their constituents whether they are members, donors, attendees and exhibitors (or a combination of these). This can include integrating Personify’s technology with other platforms and/or implementing AI or machine learning to optimize and automate their common tasks.
One of our previous winners if the American Optometric Association (AOA) who undertook a digital transformation in 2019 and used the data housed in Personify360 to map out a buyer’s journey focused on interactions and engagements. This initiative then allowed them to better tailor member experiences by identifying programs that would be of interest to them, ultimately helping to increase retention.
Impact
In the impact category, Persi winners are making use of Personify’s technology to meet their goals and deliver more value to the people that they serve. This can include increasing exhibitor retention, fostering an online community or growing their membership base—through the use of technology.
The American Association of Oral and Maxillofacial Surgeons (AAOMS) is a past winner who represents more than 9,000 surgeons across the U.S. and leverages both Personify360 and Community to optimize and streamline a complex membership process. AAOMS creates collaboration spaces in their online community that are specific to their varied types of memberships and can unite those with specific goals like their board of directors, committees, delegates and clinical interest groups.
Share Your Story
If you’re looking for ideas on stories to submit, I encourage you to check out our recap of 2018 winners and 2019 winners.
We’ve already received quite a few nominations for the 2020 Persi Awards but it’s not too late to submit if you haven’t already. Nominations will close at 11:59 PM on February 29th!