We’re almost at the end of 2002, so we looked back at our most popular blog posts from this year. These were all big hits with our readers, and we hope you enjoy them just as much the second time around!
20 Video Marketing Statistics You Need to Know for 2023
As we enter a new year, staying up to date on the latest marketing trends is essential. Video marketing is one of the most popular and effective ways to reach your audience. Here are a few video marketing statistics you need to know for 2023:
1. People spend an average of 16 minutes watching online video ads every day. (Source: eMarketer)
2. 65% of people who watch videos online are more likely to purchase a product after watching a video about it. (Source: HubSpot)
3. After watching a product video, 74% of users said they were more likely to buy the product. (Source: Adobe)
4. Videos in email increase click-through rates by 300%. (Source: Forrester)
5. Including a video on a landing page can increase conversion rates by 80%. (Source: Unbounce)
Read on for more valuable statistics.
Top Five Takeaways from CEIR Predict Recap
The CEIR Predict event is one-of-a-kind in the trade show and event realm. Not only does it assemble some of the most intelligent minds in our industry, but CEIR also invites pundits, economists, futurists, and many more individuals who do not work within the events world daily. They are brought to help us think unconventionally – and even more importantly – do their best to assist us in “predicting” what lies ahead for our industry.
A big part of the events industry’s future involves taking customer data and using AI-generated predictions to influence people’s behavior and create better experiences. Younger attendees, in particular, have come to expect a flawlessly tailored experience that puts them in touch with the right people, content, and solutions. We can thank companies such as Netflix and Amazon for setting the bar high in making recommendations.
Read Rich Vallaster’s full blog post for additional critical insights from CEIR Predict!
10 Words You Should Stop Using in the Events Industry…and Everywhere
The English language is constantly evolving, and as event professionals, we must stay on top of the latest trends and terminology.
Here are ten words and phrases that you should stop using in the events industry…and everywhere:
- Pow-Wow
- Tribe
- Nitty-Gritty
- Hold Down the Fort
- Tipping Point
- Rule of Thumb
- Crazy or Insane
- Synergy, Leverage, Bandwith
- Hyperboles
- Guru
Read the full blog post for more information on why these words and phrases should be avoided.
Personify Acquires GTR to Expand Event Management Software Offering
We are excited to announce that Personify has acquired GTR, a leading event management software provider. This acquisition strengthens our position as the most comprehensive provider of solutions for trade shows, conferences, and meetings.
GTR’s event management platform will complement Personify’s existing solutions and enable us to offer our customers an even more comprehensive. With GTR’s platform, customers can manage all aspects of their events, from registration and logistics to onsite operations and post-event analysis.
This acquisition is a strategic move for Personify and will allow us to better serve our customers by providing a more comprehensive solution set. We are committed to providing the best possible solutions to our customers, and this acquisition is a testament to that commitment.
Read on for more information on the acquisition.
A Guide to Digital Business Cards in 2022
Digital business cards are becoming increasingly popular as more people adopt smartphones and other digital devices. They offer a convenient way to exchange contact information and can be easily stored on a mobile device.
There are many different digital business cards available, and it cannot be easy to choose the right one for your needs. This guide will help you understand the different types of digital business cards and how to choose the best one for you.
Conclusion
That’s it for our top five blog posts of 2022! We hope you enjoyed reading them as much as we enjoyed writing them. Be sure to check out our blog regularly for more events-related articles. And if you have any thoughts or suggestions on what kind of content you’d like to see from us in the future, don’t hesitate to let us know.