Baby Come Back! 3 Steps to Re-Engage Lapsed Members
The other day I was driving home and listening to the 1977 easy listening hit, “Baby Come Back” by Player (A fun aside: Player bassist Ronn Moss would later achieve arguably greater fame playing prodigal son Ridge Forrester on CBS soap opera “Bold...
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Supercharge Your Data Insights with Novus APIs
The seemingly endless parade of apps, the growing number of ways in which we rely on handheld devices that promise to make us smart, the explosion in data these systems collect, exchange and use. It’s no wonder the world of IT is trending more and...
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Young Members 2.0 Lessons in Retention
Retention isn’t an unfamiliar concept. As long as nonprofits have been acquiring members so too have they been taking (or at least we hope they’ve been taking) the steps necessary to retain them, to keep them on board and part of the organization....
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Young Members 2.0: Lesson Engagement
Oh engagement. Coming off the Valentine’s Day holiday, mere mention of the word maintains its rosy glow as that most symbolic of next steps in a relationship, deepening a commitment in (what is often) a romance-fueled moment where two people agree...
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Matchmaker, Matchmaker: Meet Your Perfect PersoniFest Session
This Valentine’s Day we’re drawing a little inspiration from Cupid’s bow, taking aim at the PersoniFest 2019 agenda to play matchmaker between our amazing collection of sessions and attendees looking for an experience they won’t forget. Whether yo...
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On Brand, On Message, On…Insta?
Young Members 2.0 Lessons in Awareness & Conversion About 51,100,000 results. That’s what I got recently when I Googled “marketing to Gen Z.” For the curious, searching for “marketing to Millennials” yielded 56,200,000 results. We read headlin...
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Young Members 2.0 Our New Benchmark Report
It’s always funny when the personal and professional collide. About a week ago, I went to my mailbox and found in it two magazines. Both featured cover stories around the emergence of Generation Z. Then there was the post-holiday onslaught of emai...
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Radical Acts: Rituals and Building Trust in Community
For many organizations, launching a community comes with haunting worries: Will anyone log in, let alone participate? Will our staff need to prompt every discussion? Will our members, of their own volition, really connect with each other? In an in...
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Make Your Organization’s Possibilities a Reality at PersoniFest
Did you know that PersoniFest is only 10 weeks away? At Personify, we are counting down the days until we’re reunited with our clients, partners and friends at the 20anniversary of PersoniFest, our annual user conference. When I think back to the ...
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