Why Your Association Needs a Resiliency Plan
Did you have a global pandemic, Tiger King and murder hornets on your 2020 bingo card? I certainly did not. For most organizations, 2020 has challenged the assumptions we had about the way we work, the way we interact and how we grow our businesse...
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A Brand Voice and Corporate Responsibility To Change the World
When it comes to promoting social equality around the world, brands play a unique and powerful role. At Personify, our mission is ‘To Change the World, One Constituent at a Time’. To truly live our intention, our brand, our employees and our outre...
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Stop Talking. Start Doing. Community Engagement for Events
One thing the pandemic has taught us all is the importance of living in the moment. As I have started my virtual meet-ups, webinars and as the host of the Planet Leadership Podcast I have asked, “If you could go back to the second week of March ...
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Open for Business? Tips to Safely Reopen Your YMCA or JCC
There are many things I miss from the pre-pandemic times. I miss having margaritas and queso on a restaurant patio, seeing the latest films at my favorite movie theater and the feeling of being out in public surrounded by others. And, I miss going...
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Living Our Intentions: Taking Action for Diversity, Equity, Inclusion and Social Justice
We are living in one of the most painful and challenging moments in our history. In the last three months, we’ve lost five Black Americans to senseless and brutal acts of racial profiling and physical violence – Ahmaud Arbery, Breonna Taylor, Sean...
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Reflections on Virtual Exhibitions Day 2020
This year’s Exhibitions Day took on a new format and significance in the middle of a global pandemic. Much like every other in-person event, this year’s advocacy efforts were forced to be online and virtual because of COVID-19. Last year, more tha...
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Site Search To Boost Your Ecommerce Experience
This is a guest post by Steven LaGow & Will Levenson from Americaneagle.com. For many associations, kickstarting or optimizing your ecommerce experience in the midst of this unique period might seem a big, challenging, nearly impossible task. ...
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Future Proof Your Events: How to Plan Successful (and Profitable) Virtual and Hybrid Events
In April 2020, the Center for Exhibition Industry Research (CEIR) survey of executives with oversight of U.S. B2B exhibitions found that 41% of organizers reported postponing events later in 2020 and 34% of organizers have delayed their events wel...
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Why Your Association Should Invest in Data and Analytics
This is a guest blog post by Mark Lowry, President and CRO of Association Analytics. Now more than ever, association leaders are looking for ways to optimize their strategies and tactics to stay relevant with members. And with an increased relianc...
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