Member Retention Tips for YMCAs, JCCs and Member-Based Organizations
What does member retention look like in your organization? You’ve taken the time to articulate the benefits of your facility and programs, a new individual or family has signed up and their enthusiasm is high…now how do you ensure that your new me...
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5 Ways to Build Organizational Resilience in Associations and Nonprofits
“Well, what if there is no tomorrow? There wasn’t one today,” Phil Connors in the 1993 film Groundhog Day. Some days, I wake up and it feels like I’m living through the movie Groundhog Day. My days can feel like a repetitive combo of workin...
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Payments, Tokens, Gateways, OH MY!
Understanding payments doesn’t have to be scary! For many people, the mention of payment processors, gateways or tokens is scarier than a Halloween horror film. Before you run frightfully to your CFO or finance department, hear me out. We all take...
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Call for Papers in a Pandemic – Virtual and Hybrid Event Planning
For a few short weeks in 2020, the world seemed to slow. As we progress through the pandemic, it looks like it has begun to speed up even faster than our pre-COVID lives once again. We have all adjusted, from the way we shop to the way we work, mu...
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Technology for Nonprofits & Associations: 5 Steps to Make the Buying Process Less Painful and More Fun
Think about the last time that you purchased a new system or tool for your organization. Was the process overwhelming and a little stressful? For many organizations, the answer is yes. A 2019 Global NGO Technology Report found that 48% of nonprofi...
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CEIR Predict 2020 Recap – Seven Key Takeaways
As with nearly all in-person conferences, this year’s annual CEIR Predict moved online. As a long-time strategic partner, we had the opportunity not only to attend but participate in the virtual partner lounge. The event’s tagline “Where Events Ar...
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We’re Glad You’re Here: Join Personify’s New Client Community!
Earlier this month, Personify announced the launch of our new client community, an online home for all of our clients to gather, connect, explore and learn. No matter which solution you use, you now have access to a centralized community, which me...
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The American Optometric Association’s Data-Driven Strategy for Resilience During the Pandemic
Inside the American Optometric Association’s member-first crisis response plan. The economy is beginning to re-open, but as business leaders know, we are far from escaping the devastating health and financial effects of the Coronavirus pandemic. S...
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Activating Your Data to Deliver Results
This is a guest blog post by Adam Higgins, Director of Technology, at HighRoad Solutions. Data-based marketing is nothing new. All marketing is based on some data. Before you reach out to any audience, you have to know a little about what makes th...
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