Virtual Events: Priming Your SMEs for an Engaging Session
This is a guest blog post by Jon Aleckson, PhD, founder and CEO of Web Courseworks. I have been studying how to engage experts for more than ten years. My first book, MindMeld, took an academic approach by introducing a model for engaging subject ...
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Lessons Learned from Hosting our First-Ever Virtual Conference
How many times have you heard the term “virtual conference” in the past few weeks? If you’re like me, it’s a lot. And, at the same time, when I talk with colleagues and friends about executing virtual events, I hear questions like “but how did you...
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How Associations Can Boost Member Loyalty: 5 Effective Strategies
Want to increase the member loyalty? Take a page from the playbooks of companies like Amazon, Apple, and Netflix. Your association needs to become an integral part of your members’ lives. Making it so they can’t even remember what life was like be...
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Response to COVID-19 | Weathering the Storm
As we close out the first quarter of 2020, I am grateful for my family, friends and the support of our great teammates here at Personify. Because of COVID-19, we are living in unprecedented times under circumstances that have fundamentally changed...
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Meet the 2020 Persi Award Winners
Last week, we held the 21st annual PersoniFest, our conference for Personify’s clients, partners and friends. While we typically hold this as an in-person event over multiple days in a different city this year, we made the decision to shift to a v...
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Hosting Virtual Events in a COVID-19 World
For most people, the past several weeks have included a combination of remote work, school and social distancing to flatten the curve due to the global pandemic. We have all watched the heroic efforts of doctors, nurses and many of our own client ...
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Shifting to Virtual: Considerations for Reimagining Your Annual Conference
Only a few weeks ago, I was checking off to-dos on my event project plan for PersoniFest, finalizing onsite creative assets and getting excited to travel to Colorado Springs. While the Coronavirus (COVID-19) had begun impacting other countries, th...
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New Decade, New Experiences
A new report to help you successfully navigate uncharted waters in the years ahead This morning I found myself staring at the paper calendar hanging in my office. It was still on January. In reviewing my email, my phone and in speaking with my cow...
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Last Chance to Submit a Persi Nomination
I cannot believe that, in a little more than a month, I will be reunited with colleagues, clients, partners and friends for the 21st annual PersoniFest. This year, our annual conference will take place at the historic Broadmoor Hotel in Colorado S...
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