Event Industry Trends and Recap of the 2021 SISO CEO Summit
I have attended industry events for most of my life. In good and bad times, even after industry-influencing events such as 9/11 and the great recession. This was different. Not only was this arguably the very first large industry event in person, ...
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Five Lessons Learned from a Post Pandemic In-Person Event
While it seemed like attending my first post-pandemic in-person event would be like riding a bike, it came with some lessons learned and a few surprises. Personify A2Z Events was thrilled to be a sponsor of this year’s SISO CEO Summit this past we...
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Online Events Communities – Why Now?
Ironically, event professionals are an industry that is changing and an industry that never seems to change. Like many black swan events, there are often long-term changes to the way businesses operate and consumers act. According to a recent McKi...
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An Essential Guide to Building an Online Community
“If you build it, they will come,” said Ray Kinsella in the 1989 classic, Field of Dreams. What do baseball fields and building an online community have in common? Both require a thoughtful and strategic approach. Today, I’m sharing six essential ...
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Planning for an Uncertain Future Requires Open Ears, Communication and Empathy
How associations can plan for efficient shutdowns and safe reopenings. In the year ahead, the fate of safely gathering in person remains uncertain. But with the vaccine rollout, there’s now an added dose of cautious optimism. Of course, people wan...
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How Associations Are Evolving Their Digital Engagement Strategies in 2021
Have your grocery shopping habits changed in the past year? While I occasionally ordered curbside pick–up before the pandemic, it is now the only way that I get groceries. The ordering and pick-up process has become part of my weekly routine...
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Celebrating Black History in the Month of February and Beyond
The month of February was officially recognized by the U.S. Congress as Black History Month (BHM) in 1986. What started as a week-long commemoration of the end of slavery and a salute to Abraham Lincoln and Frederick Douglas in 1926, has now becom...
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Personify Launches A2Z Events Certification for Event Professionals
Event professionals have faced incredible challenges since the start of the pandemic. With a quick pivot to virtual experiences and the prospects of executing hybrid events in 2021, the entire Personify team is amazed at our event professional col...
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What Is An Online Community?
What is an Online Community, Really? “Sometimes you want to go…where everybody knows your name.” A vibrant digital space. A branded, online destination. A digital collaboration tool. You may have heard these descriptions before to describe an onli...
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