New Year…New You? 3 Steps to your Nonprofit’s Brand Makeover
If you’re a marketer like me, the past few weeks have been a flurry of emails, reports and dashboards focused on driving year-end results for your organization. With 2018 behind me, I’m excited to turn my attention to the year ahead. The planning ...
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5 Nonprofit Technology Trends to Watch in 2019
Applying Key Learnings from 2018 to the Year Ahead It’s the start of a new year, a blank slate filled with opportunity and fresh perspectives. Right? While 2019 affords nonprofits the chance to adjust their technology strategy to improve on what m...
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7 Steps for Getting Buy-In
Get the Confidence to Sell Your Ideas “Ideas are a dime a dozen. People who implement them are priceless.” Whatever your feelings on her pink Cadillac, the above quote from pioneering businesswoman Mary Kay Ash perfectly encapsulates the struggle ...
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Don’t Shoot the Messenger
The Art of Communicating the Dreaded Membership Dues Increase After many years in the nonprofit sector, and more than several working specifically with associations, I have yet to meet anyone who loves talking about increasing the price of members...
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Are There Data Skeletons in Your Closet?
This article was originally posted on the American Society of Association Executives (ASAE) website. We’ve all done it. From using Google docs at work when Sharepoint is the approved document sharing tool, to using Dropbox instead of the approved ...
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Personify and a2z: Making Every Interaction Matter
As you may have noticed, the past few weeks have been quite exciting. a2z, Inc. joined the Personify family and I hit the ground running with the Personify team at the ASAE Tech Conference in National Harbor, Maryland. It’s always inspiring to see...
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LIVE from ASAE: Design Thinking – 5 Steps to Capitalizing on Unmet Member Needs
Design is all around us. Technologists like those attending this week’s ASAE Tech event in National Harbor, MD may prioritize the underlying tools and systems bringing their organization to life for members, but design plays a critical role. Good ...
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Live from ASAE: 4 Steps to Digital Marketing Transformation
If you think ASAE Tech is just for I.T. staff, think again. While historically the industry’s marquee event for showcasing association technology of all kinds, as the impact and reach of the various tools powering today’s modern nonprofit continue...
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What’s Old is New Again: 4 Ways to Make the Most of Your Existing Content
Last week I was at Target and I saw them across the aisle – a gleaming stack of Caboodles. For the unfamiliar, Caboodles were the must-have accessory for teen girls coming of age in the late 1980s. A molded plastic cosmetic case based on the...
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