Mobilize Your Movement
As nonprofits balance the risks and challenges of a global pandemic, there is an ever-growing need to capture and retain the attention of their advocates, donors, volunteers and members, and digital engagement has taken on new importance. We’ve also witnessed powerful social movements that have gained extraordinary momentum as hundreds of thousands of Americans join together to fight racial injustice and systemic racism.
The wave of activism following the murder of George Floyd has left many political activism and racial justice groups flooded with new members, donors and volunteers. According to a recent New York Times article, Color of Change, which is one of the largest online racial justice groups in the U.S., grew from 1.7 to 7 million members and received “hundreds of thousands of individual donations” in a matter of days.
So, where do nonprofits go from here? How do you reach new prospective members in a world that is suddenly flooded with information and calls to action? How do you keep up with a growing membership that is eager to learn, donate or engage?