Episode 25:

Teresa Zimmerman’s Bio:

Teresa Zimmerman serves as the Vice President of Marketing at Personify. She leads Personify’s global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events, and product go-to-market plans. Teresa has a rich history of success driving excellence at enterprise SaaS companies, having spent time at Bazaarvoice, Lithium, and Fuze where she oversaw North American marketing programs, including field and solutions marketing, demand creation, advertising, and events. Beyond the office, Teresa serves on the board of directors for BookSpring, nonprofit supporting childhood literacy and resides with her family in Austin, Texas.

What you’ll learn about in this episode:

  • How, at the time of recording of this episode, the team at Personify is hard at work putting the finishing touches on their virtual Personifest 2020 event
  • How Teresa and the team needed to be flexible and adapt to the challenge of shifting an in-person event to a virtual experience while maintaining attendee engagement
  • What key questions Teresa and the team had to answer when making the leap from in-person to the virtual event
  • What important elements the team focused on to shift to the virtual experience, and why these event elements were so important
  • How the team has created a virtual sharing space where clients can communicate with each other and discuss important topics with their peers
  • Why an in-person event can’t be translated beat-for-beat to a virtual event, and why careful planning and consideration is vital

Additional resources: