Build a Resilient Events Strategy to Emerge Stronger Than Ever
Before the COVID-19 pandemic, economic growth led to the continued expansion of in-person events for the past decade. Few (if any) organizers had virtual events in their playbooks. But, even before shelter in place orders, the ground was shifting as companies evaluated their resources and time became the most significant competitor. For years, registration trends skewed closer to the event’s start date as life’s uncertainties and more digital experiences competed for attendee’s time.
COVID-19 has accelerated this digital trend for event professionals everywhere. Organizations are now adapting business model that modify their program investments to drive engagement 365 days of the year.
And it has never been more imperative for event professionals to reimagine experiences as well. Stay connected with your constituents during these uncertain times and bring the event experience online. Create connection opportunities with attendees year-round and continue to drive revenue for your organization.