SPOTLIGHT:

Virtual Events

Build a Resilient Events Strategy to Emerge Stronger Than Ever

Before the COVID-19 pandemic, economic growth led to the continued expansion of in-person events for the past decade. Few (if any) organizers had virtual events in their playbooks. But, even before shelter in place orders, the ground was shifting as companies evaluated their resources and time became the most significant competitor. For years, registration trends skewed closer to the event’s start date as life’s uncertainties and more digital experiences competed for attendee’s time.

COVID-19 has accelerated this digital trend for event professionals everywhere. Organizations are now adapting business model that modify their program investments to drive engagement 365 days of the year.

And it has never been more imperative for event professionals to reimagine experiences as well. Stay connected with your constituents during these uncertain times and bring the event experience online. Create connection opportunities with attendees year-round and continue to drive revenue for your organization.

Quick Start Guide to Planning Virtual Events

Associations and show organizers are exploring hybrid and virtual event options as a viable opportunity to retain revenue and provide value to their members, attendees, exhibitors, speakers and more. Learn ways for organizers and event professionals to jump start their strategic planning efforts for a virtual world, including:

  • Pre-Planning Strategies
  • The 5Ps – People, Pricing, Placement, Promotion and Partners
  • Building Your Programming
  • Post Event

Why You Need a Virtual Events Strategy

Many associations and show organizers are working to quickly reimagine them into virtual or hybrid experiences. But many organizations report struggling with where to start.

71%

of associations have cancelled at least one event in 2020, according to the ASAE Research Foundation.

46%

of show organizers have postponed events in 2020, according to the Center for Exhibition Industry Research.

60%

of associations said that they don’t have a strategy for virtual events, according to the Virtual Conferences Report.

Tune into Expert Knowledge

Hear from the experts on how to develop a virtual and hybrid events strategy, drive online engagement and understand your event technology needs.

ON-DEMAND WEBINAR

Future Proof Your Events
Learn best practices for planning successful and profitable virtual and hybrid events including how to create engagement, harness event tech, develop commerce and more.

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ON-DEMAND WEBINAR

Getting Your Members Active Online
From trends in young member acquisition to changes in social channel usage, explore the data and uncover the digital strategy to drive value for your members.

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ON-DEMAND WEBINAR

Engagement 365: Communities for Events and Conferences
Learn how events driven communities can accomplish larger organizational strategic initiatives while driving attendance and increasing satisfaction at your events, conferences and meetings.

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Additional Resources

Interactive: Virtual Events Engagement Calculator

Get Your Results

Infographic: Considerations for Taking Your Event Virtual

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Tip Sheet: Virtual Expo Thesaurus

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Are you ready to take the next step with your virtual events? We’re here to help. Contact one of our experts for a free event consultation today.

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