Join Rich Vallaster, Director of Clients Relations at Personify and The Trade Show Wonk, as he shares best practices on how to plan successful (and profitable) virtual hybrid events including:
- Creating Engagement – In a virtual or hybrid events environment, creating connections and building community will be paramount to event success.
- Harnessing Event Tech – Most registrants have never attended, or companies ever exhibited at a virtual or hybrid event. Building and communicating an experience using your event website, mobile app and other event tech tools is critical.
- Developing Commerce – Regardless of the forum (in-person or hybrid), connecting buyers and suppliers (and other attendees) is paramount for most trade shows and events. Learn how to create a frictionless environment that fosters these connections required for profitable events (and satisfied exhibitors and sponsors).
- Engaging Content – Simply taking in-person content (and the associated speakers) and serving it in a digital environment will not be valuable or engaging. Creating a virtual program requires additional thought and considerations that don’t exist in the in-person world.