Need help showing leadership how Community impacts organizational goals and priorities?

Blackboard, a global EdTech company working with organizations and institutions to help solve today’s most critical challenges in education. In January 2020, Blackboard relaunched their client Community with Personify with an integration into their CRM via the Hub IPaaS solution. As a result, Blackboard has greater insights into client behavior and account health.

Follow Blackboard’s Community journey and how their approach to user data has made them an invaluable tool for client retention across the company.


  • Emmah Schramke, Senior Manager of Community Programs, Blackboard Software
  • Amanda Petersen, Personify Community Consultant