Sales teams center their activities around the mantra of “Always Be Closing,” but did you know that Marketers have a similar philosophy? Sure, communications is a key function of marketing, but conversions are literally where the money is at! To build campaigns that are conversion-drivers, you need access to the right data sets, including demographic, psychographic and behavioral. Having the right data elements connected to and used with the right marketing technology stack helps an association marketer influence conversions and impact revenue. Join us as we discuss the data sets to tap into and how deep to go with an integration so you can build out the right campaigns on your marketing platforms to “always be converting”.

Host: Ron McGrath, CEO of Highroad Solutions