Show Me the Money: State of B2B Exhibition Revenue Generation in a COVID-19 World and Outlook Moving Forward
In mid-March 2020, the B2B exhibition industry came to a halt, resulting in substantial revenue losses for organizers and suppliers servicing these events. Starting in November 2020, shoots of growth have begun to appear, though how much new growth have we seen so far in 2021? And what is the outlook for the remainder of 2021 through 2023? How can organizers plan wisely to maximize revenue potential?
Join Nancy Drapeau, PRC of Center for Exhibition Industry Research to learn the latest data on:
- CEIR Q1 2021 Index Results – revenue generation among B2B exhibitions held as well as other event performance metrics, factors driving this outcome
- An updated forecast analysis of where CEIR’s economist expects the US economy and US B2B exhibition industry will perform in 2021 through 2023
- What other tactics organizers are undertaking to generate revenues while events are paused and how much revenue these initiatives are generating
- Considerations for the future – managing costs and revenue goals in line with what the market is most likely to support
Come with your questions and ideas. Peer-to-peer learning is an important source of learnings in today’s fast-pace changing business environment!