A Rollercoaster Year for Events: Insights from IAAPA

Many associations have had a rollercoaster of a year. At the International Association of Amusement Parks and Attractions (IAAPA), rollercoasters are part of their member’s livelihoods and businesses.

For the IAAPA membership base, they, like event organizers, were trying to figure out how to reopen safely here in the US and worldwide. The IAAPA team got creative with Shark Tank Style brainstorming sessions and radical new approached to their events. Here from John Hallenbeck and Alice Mathu as they discuss challenges and lessons learned in 2020.