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Find out if your website is properly supporting your marketing and sales efforts. Put it to the test using Google Analytics to track your Personify360 e-commerce transactions. When configured properly, you can see exactly which products are sold and when. You can track what pages and calls-to-action are most successful in driving completed purchases, and which ones need to be updated. You can see where in your purchase funnel website that visitors are dropping off, and when constituents are stranded in the shopping cart. In this webinar you will learn:

  • How to configure Google Analytics and Google Tag Manager to track your Personify360 eBusiness transactions.
  • How to set up goals and funnels in Google Analytics in order to track web visitors’ e-commerce journeys.
  • How Google Analytics can help you drive engagement and increase transactions.
  • Learn simple tricks for evaluating the effectiveness of your marketing campaigns and marketing landing pages.

Frank Klassen, CEO of Brightfind, shares his insight.


Tags:
Associations, Google Analytics, marketing, Personify360, Reporting