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In January and February of 2023, we surveyed over 300 exhibitors from across industry verticals and booth sizes to understand – what do they really want in 2023 – and the results from the exhibitor data may shock you.

What does 94% of exhibitors will believe will be the key factor in driving attendance to your tradeshows and conferences in 2023? Why are Millennials the largest group they are targeting at your events and are you ready for that? What are the biggest challenges they are concerned about in coming to your event?

Learn all that and more in this fast-paced 60–minute roundtable with A2Z Events by Personify’s Trade Show Wonk, Rich Vallaster, DES, CEM and Daria Knupp, CEM as they discuss this latest breaking research and considerations as you put on your trade show or event. Live attendees will also receive a full copy of the research report and other key findings.