Events: The Last Undermeasured Mile of the Corporate Marketing Funnel

This provocative session will discuss how the great disruption from the Covid-19 pandemic is going to supercharge the race for measurement in the events industry. Gone are the days of relying on gut instinct and sales slicks to sell and market to our more diversified audiences.

The value of understanding behavioral engagement in the hybrid event universe is going to be powered by the increasing repository of data being generated by next generation event-tech platforms.

This session will explore the metrics and insights that will power increased engagement for the near term future of events and the impact that measurement will have in building better event experiences and driving revenue growth.