Events and Retail: Lessons from the National Retail Federation

Selling in the “New World” will be different, but different does not have to be a negative. As budgets across the B2B world will invariably be less, we need better solutions for our clients, and they will expect “more bang for their buck”. Selling hasn’t changed but the way we sell has and that’s a positive too. The really great salespeople have an opportunity to shine, and they do this by being really invested in their client’s success. Sales in the future will not be about features and benefits but advantages. It`s a challenging but exciting time to be in sales and those that innovate will excel!