According to Forbes, 84 percent of CEOs are concerned about the quality of the data they’re basing their decisions on. Gartner measures the average financial impact of poor data on businesses at $9.7 million per year and MIT recently reported the cost of bad data can add up to an astonishing 15% to 25% of revenue.
In the nonprofit sector, resources are limited and every penny counts. The potential financial impact of bad information is catastrophic but poor data can also lead to higher-risk, requiring an even greater emphasis on information health to provide cutting-edge, memorable experiences for members and donors.
Whether you’re looking for a total data makeover or the life-changing art of tidying up your database, listen in on the Clean Data for Big Results Webinar as we explore ways to optimize data designed to deliver the results your organization is looking for including:
- The real impact of poor data on your organization
- How to identify and understand the root cause of bad data quality
- Practical tips and techniques to get your data healthy – and keep it that way