Ever struggled with realizing your organizational objectives in an online community? Are your community goals about you, the company, or tactics you are deploying in the community? You’re not alone. The real answer is it’s not about you; it’s about the people at the heart of the community. Why are they coming back? What do they want to accomplish?

In this presentation, Jessica Haggett Silverman, MENTOR: The National Mentoring Partnership, and Amanda Petersen of Personify, will discuss human behavior and community engagement and explore translating organizational goals into human motivations for community users.