Presented by Michael Ringenbach, MPH, Associate Director, Four Diamonds and Lisa Johnson, Associate Director, Volunteer and Family Engagement, Four Diamonds
Four Diamonds at Penn State Children’s Hospital was looking for ways to better support and engage Mini-THON student volunteers and advisors and to increase fundraising beyond the reach of in-person events. Given the demographics of their student volunteers, Four Diamonds was quick to identify the need for an online community platform that could harness its social sharing and peer-to-peer digital advocacy as a valuable communication channel to advance their community fundraising effort.
Join our session to see how FTK Nation tuned into their members’ communication and connection preferences to build an online community that resulted in:
- 5.5x increase in funds raised for those participating in the FTK® Nation community
- 352% increased impact for student volunteers involved in FTK® Nation
- $7.2M+ raised during the 2018-19 school year
- $43M+ raised through Mini-THONs® for the Four Diamond mission since 1993