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Is your organization trying to engage with members, but finding it a challenge to get (and keep) their attention?

As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years.

It can feel like you’ve tried everything — emails, printed magazines, Facebook events — but new research from Personify’s recent Omnichannel report suggests that Instagram could be the key, with multiple member groups citing it as the most effective social media channel. In fact, almost half of Millennials and Gen Z keep up with their association’s updates using Instagram, and members are spending more time on the platform than ever before.

How can you make the most of Instagram?

Join us as we share the hacks, tips and tricks of making your organization Insta-worthy and show you how to attract members by creating posts that get noticed. You’ll learn:

  • The types of content you should be creating to get maximum response from your members.
  • 5 quick and inexpensive ways you can use Instagram to find new members, engage them and keep them.
  • Expert tips for incorporating Instagram into your broader campaigns for an even greater impact.
  • And more!