Market research in a COVID events world is not nice to have—it is a MUST HAVE. The pandemic forever altered many habits and expectations in our personal and professional lives. With associations heavily reliant (some as much as 80%) on events as part of their revenue strategy, maximizing events for growth will be vital.

The key to attendee and exhibitor/sponsors acquisition and retention will be conducting effective market research with these audiences before, during, and after your event. Learn the fundamental techniques, tools, and best practices to understand the strategic implications of your audience’s changes with this valuable content.