Nonprofit marketers are faced with a digital imperative: Millennials and Generation Z are creating the demand for real-time, transparent, mobile information sharing that’s not just informational, but visually compelling as well.

With over 8,000 marketing technology to choose from and an average attention span of 8 seconds, nonprofit marketers are facing a new challenge: Creating campaigns and content that both captivate and convert. So how can nonprofit marketers rise to the challenge? By using the left and right side of their brains, of course.