Nonprofit marketers are faced with a digital imperative: Millennials and Generation Z are creating the demand for real-time, transparent, mobile information sharing that’s not just informational, but visually compelling as well.

With over 8,000 marketing technology to choose from and an average attention span of 8 seconds, nonprofit marketers are facing a new challenge: Creating campaigns and content that both captivate and convert. So how can nonprofit marketers rise to the challenge? By using the left and right side of their brains, of course.

marketing, technology