According to Pew Research, only 14 percent of U.S. adults had access to the internet in 1995, but by 2014, 87 percent had access. Millennials were pioneers in the digital age witnessing the introduction and rise of multiple social media platforms, smartphones, rich media and more. Born beginning in 1997, Generation Z came into a world where these innovations were commonplace. Ubiquitous connectivity, highly curated information, on-demand video and 24/7 news cycles are native to Generation Z.
But how are these digital natives engaging with their associations? Are they exclusively interacting with nonprofits online or is there more to the story? The answers may surprise you.