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Topics will include:

  • How we got distracted from the mission of associations.
  • Understanding the sense of ownership across our organization.
  • Who’s minding the cobwebs?
  • What is the tattoo exercise and how to apply it to your association?
  • What makes your audiences passionate about your event?
  • Is your history holding you back?
  • Mission – what is your event’s mission? Have you asked?
  • How can you create a secret attendee?
  • Common mistakes seen on your event website or on show site.
  • What does it mean to show up “alone” at your event!
  • How to maximize volunteers.
  • Leveraging your location to improve your event.
  • And much, much more!