87 percent of Millennials and Gen Z surveyed in Personify’s latest research – report it’s important to be part of an association, and over half report membership is more important than ever, the number of graduates converting from student- to full-membership remains low. According to Marketing General, an average 24 percent of student memberships convert to full membership, down five percentage points from last year. Forty percent of associations report their student-to-full conversion rate is even worse, at 10 percent….or less.

How can your organization beat the odds?