Ever wonder why the vast majority of event participants never raise a dime for the causes they join?

In fact, a Zero Dollar Fundraiser is exactly that: an event participant who doesn’t raise any funds beyond a simple registration fee. Why, you ask, are these non-fundraising participants so confounding to major nonprofit organizations? Depending on who you ask, up to 25% of nonprofit peer-to-peer budgets go to fundraiser acquisition. But then, after spending this hard-earned money attracting participants to the fundraiser, almost 7 out of 10 of them won’t do an ounce of fundraising. (Blackbaud 2015 Benchmark, 68% of walkers do not fundraise.)

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