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Instagram. Snapchat. What’s App. Facebook. Email. Events. Private communities.

There have never been more ways to engage members but as quickly as the number of options available to organizations evolves, so too are the constituent audiences that nonprofits look to engage.

Nonprofits that leverage emotional, connection-based strategies to design, prioritize and measure the experience for the rapidly growing population of young members can not only generate greater value, but help reinforce for young members that “this organization gets me.”