Young Members 2.0: Affordability Guide
Even in a world with boundless free resources, membership is not only still relevant but, in the eyes of younger members, is becoming more important. But is that enough?
While sharing insights from research that Personify commissioned on young association professionals, we received many questions about young members, retention and affordability. Indeed, concerns around affordability appeared in our survey results, with young members telling us things like, “They need to increase the value of benefits if they are increasing fees,” and, “Sometimes I need a payment plan.”
Although young members agree membership is important in concept, the need for membership organizations to articulate a clear return on investment in order to stay relevant has never been clearer.