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Is your organization trying to engage with members, but finding it a challenge to get (and keep) their attention?

As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years.

It can feel like you’ve tried everything — emails, printed magazines, Facebook events — but new research from Personify’s recent Omnichannel report suggests that Instagram could be the key, with multiple member groups citing it as the most effective social media channel. In fact, almost half of Millennials and Gen Z keep up with their association’s updates using Instagram, and members are spending more time on the platform than ever before.

How can you make the most of Instagram?

Check out this free guide on how to use Instagram to learn more!