Growing your association and membership takes a lot of planning and hard work — and a little bit of magic.

To that end, we’ve dusted off our ol’ crystal ball to get a peek into some of the biggest predictions that will influence the association and nonprofit sector in the coming year.

In our e-book,“Crystal Ball: See what the future holds for associations in 2022” you’ll read about what the Personify crystal ball has to say about trends like:

  • Creatively growing associations through non-dues fees
  • Shifting from member engagement to member empowerment
  • Planning for successful in-person, hybrid, and virtual events