Social media is an important part of any organization’s outreach and engagement strategy but shouldn’t take the place on an online community.

Community is about building a loyal following, growing and cultivating a supportive environment while helping members and furthering your organization’s mission and strategic initiatives. It’s connecting your constituents to the causes they’re passionate about, creating opportunities to share information, learn from one another and deepen relationships.

If your organization is using Facebook to achieve these goals, it may be time to reconsider. From shrinking user demographics to rising security concerns and an environment that is increasingly pay to play, we’ll explore the limitations of this platform for reaching and connecting with your constituents.