In Personify’s latest research study, 44% of association members said that it became more important to have an online member community in 2020 than in previous years but found that only a small percent of association staff had one.

Your online community is the heart of your organization and provides a unique, members-only experience. The most dynamic associations and nonprofits leverage online communities to enable members and advocates to connect, communicate and collaborate. Your community can help you grow engagement, build trust with members and create excitement for your programs and initiatives.

This guide explores the benefits of communities for associations and nonprofits and reveals strategies to get your community off on the right foot and keep it going strong, including:

  • What an online community is and how it plays an important role in your engagement strategy
  • How to launch a new community that will make your members feel welcome
  • Best practices in online community management for organizations of all sizes