If your team is small, then you know that time and resources always seem short. Stop by the Small Staff Lounge to talk with other small staff professionals, relax your feet, and get a snack. Also, find out how we can help, because small staffs and Personify are better together. Located in the Davidson Ballroom A3 in Music City Center.
We will also be hosting a few special small-staff content sessions. The Small Staff Lounge is open at the following times and for the following sessions.
Monday, August 22 between 7 a.m. – 5 p.m.
3:30 p.m. – 4:00 p.m.: Five Tips to Help you Wrangle Cyber Security, Janelle Benefield, VP, Associations, Affinipay
Not sure where to start to get a handle on cyber security in your organization? Join us in the Small Staff Lounge to learn 5 practical tips to help you and your organization take steps toward securing your payment data and protecting your members!
Tuesday, August 23 between 7 a.m. – 12 p.m.
10 – 10:30 a.m.: Understanding Your Audiences: Effective Market Research for Post-Pandemic Events, Rich Vallaster, Marketing Director, A2Z Events by Personify
The pandemic forever altered many habits and expectations in our personal and professional lives. With associations heavily reliant (some as much as 80%) on events as part of their revenue strategy, maximizing events for growth will be vital. The key to attendee and exhibitor/sponsors acquisition and retention will be conducting effective market research with these audiences before, during and after your event. Learn the fundamental techniques, tools, and best practices to understand the strategic implications of your audience’s changes.