PersoniTour 2023

PersoniTour 2023

Arlington, VA

 Thu, June 15, 8:30AM - 5:30 pm (EST)

Join us on June 15 at an in-person event for our clients, friends and PersoniFans.

We are excited to host another leg of PersoniTour, this time for our Enterprise clients and friends. If you are a ThreeSixty, MC Trade or A2Z Events client (or if you’re interested in becoming one), please join us.

This one-day event will feature educational programming, industry and peer networking, product training and more. Our full day of groovy insights, learning and PersoniFUN, is provided to registrants at absolutely no cost – that’s the BEST part! Register now to save your spot; we look forward to seeing you this summer!

For attendees looking for nearby accommodations, please check out:

Residence Inn by Marriott, 1651 N Oak Street, Arlington, VA 22209
Hyatt Centric Arlington: 1325 Wilson Blvd, Arlington, VA 22209
Le Méridien Arlington: 1121 19th St N, Arlington, VA 22209

Arlington, Virginia

Convene, 1201 Wilson Blvd 30th floor, Arlington, VA 22209

Thursday, June 15, 8:30 a.m. to 5:30 p.m. ET


8:30 am - 9:00 am

Registration and Breakfast for Clients Attending Product Training

9:00 am - 11:45 am
Lauren Bashaw
Susannah Mechem
Jonathan Damrich

Product Training Sessions (Clients Only)

Three training sessions with Personify product experts:
  • ThreeSixty:*
    • Explore key daily tasks in the Web Client and learn more about the technical tools available to configure your system
  • MC Trade:
    • Learn about best practices around three key areas of the system: Member Management, Financials and Marketing/Communications
  • A2Z Events:
    • Learn about best practices for the A2Z Event Hub, Global Admin and more.

*In addition to product training, we will also have 20-minute lab appointments available for 1:1 consulting for ThreeSixty clients. More info on how to sign up for these coming soon. 

11:30 am - 12:00 pm

Registration and Check-In for Afternoon Sessions  

Registration available for clients who did not attend product training and prospective clients

12:00 pm - 1:00 pm
Susan Newman
Susan Newman
Bald, smiling man with glasses and blue shirt
Scott Collison
Person wearing glasses
Steve Spadt
Rob Gates, CAE

Lunch & Keynote (CAE and CEM Recert)

Creating Value in a Changing World: The Future of Associations and Events  

Over the past twelve months, we’ve seen the return of many events and the lifting of pandemic-related restrictions. At the same time, innovations such as chatGPT and the enduring nature of a remote work culture mean that organizations are changing how they do business and manage their programs and teams. Join us for a panel discussion about emerging trends for association and event professionals, and how organizations can meaningfully engage their members, attendees, exhibitors and more in 2023 and beyond. 


  • Susan Newman, SVP of Events at the National Retail Federation 
  • Steve Spadt, Chief Technology Officer and Sr. Vice President, Information Technology at the American College of Physicians
  • Rob Gates, CAE, Business Analyst and Director of Operations at Bostrom
  • Scott Collison, President and CEO at Personify 
1:00 pm - 1:15 pm


1:15 pm - 2:15 pm
Chris Garner
Chris Garner
Rich Vallaster
Dale Coates
Susannah Mechem
Lauren Bashaw

Education Sessions (CAE-accredited and/or CEM Recert)

Attendees can choose from three options: 

Moving On Up: ThreeSixty Upgrade Process, AWS Migration and Web Client  

Is your team considering an upgrade and migration to AWS? Are you curious about the future of the ThreeSixty web client? Learn more about the upgrade process and AWS migration, including experiences of clients who have gone through or are currently undertaking this process. While we can’t do a full deep dive, we will provide answers to commonly asked questions and share our vision for the future of ThreeSixty. 


  • Chris Garner, VP of Sales, Personify 
  • Susannah Mechem, Director of Professional Services, Personify 

May I Have Your Attention: Member Engagement in an Increasingly Busy World (CAE-accredited) 

Do you feel like getting your members to engage with you is a challenge in our increasingly busy world? Learn how associations are effectively engaging their members, based on retention and renewal data that shows you where to invest your resources. You’ll hear from TLMI, who will share lessons learned about the importance of trying new tools, embracing chaos, and meeting members where they are.  


  • Dale Coates, Engagement Director at Tag and Label Manufacturers Institute (TLMI) 
  • Lauren Bashaw, Director of Product, Personify 

What’s Hot and What’s Not for Association Events, Conferences and Trade Shows (CEM Recert) 

Events represent the cornerstone for associations in driving revenue, building community, making connections, and sharing content with its members – learn what’s working and what’s not in 2023.   


  • Rich Vallaster III, CEM, DES, Director of Marketing, Personify  
2:15 pm - 2:30 pm


2:30 pm - 2:45 pm

Solution Showcase

Learn about add-on products that Personify offers and how they can solve needs within your organization and are integrated with our AMS solutions. 

Attendees can choose from three options:  

  • A2Z Events 
  • CommUnity 
  • GTR Events 
2:45 pm - 3:00 pm


3:00 pm - 4:00 pm

Facilitated Speed Networking with Attendees and Personify Staff

We’ll make connecting with association and events professionals at PersoniTour and beyond a breeze with a facilitated speed networking session. You’ll be matched with attendees who select the same topics that interest you and your organization. We can’t wait to meet, connect and collaborate during this time and beyond. 

4:00 pm - 5:30 pm

Happy Hour