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Community Lab

Explore. Build. Connect.

 Thu, April 28, 12:00PM - 5:00PM (EST)

Welcome to Community Lab

Community. It’s become a buzzword for a lot of the corporate and consumer world over the past few years, but for associations and nonprofits, it’s always been at the very heart of what we do.

Our missions spring from a community need, and all that we accomplish — from fundraising, to grants and scholarships, to mentorship, to continued education and beyond — is only possible through the work or our communities working together.

Online communities should be a virtual extension of the communities that already make up our organizations. They should be a place of connection and discovery where your mission and your members thrive.

Community Lab is a place where community builders can gather to connect and discover how to capture the magic and chemistry of their existing communities and transfer them to a welcoming, protected online space where their members and supports can continue growing together.

So whether you’re here for the new innovations and latest insights or to gain practical knowledge and playbooks for your online community, we hope that you’ll grab your notebook, your favorite event snack, and join us as we uncover new possibilities for our members and organizations through an online community.

Learning sessions are CAE eligible.

Secure your spot in the Lab!
Register for the event

Keynote Speakers

Marjorie Anderson

Marjorie Anderson

Founder
Community by Association LLC

Marjorie Anderson is an experienced community management professional with expertise in building a large global community for...
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Benjamin Morton

Solutions Consulting Team Lead
Personify

Benjamin Morton has a wealth of experience in working with and for nonprofits and associations to help them achieve success i...
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Erin Geoffroy Sullivan

Erin Sullivan

Director of Marketing, Enterprise
Personify

A recognized leader in marketing, brand and content, Erin has spent over 10 years helping organizations tell meaningful stori...
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Sessions

12:00 pm - 12:45 pm

Community Discoveries: The emerging possibilities of online communities to shape association engagement, connection and progress

Speakers
Marjorie Anderson
Marjorie Anderson
Erin Geoffroy Sullivan
Erin Sullivan
Benjamin Morton

To kick off Community Lab, we’re interviewing two community leaders to talk about how online communities have gone from a social experiment to agents of change for mission-focused, member-driven associations. Join Marjorie Anderson, Benjamin Morton and Erin Sullivan for a lively discussion ...
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1:00 pm - 1:45 pm

Amplify your impact: Using your online community to increase fundraising efforts

Speakers
Lisa Johnson
Michael Ringenbach

Four Diamonds at Penn State Children’s Hospital was looking for ways to better support and engage Mini-THON student volunteers and advisors and to increase fundraising beyond the reach of in-person events. Given the demographics of their student volunteers, Four Diamonds was quick to identify t...
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1:00 pm - 1:45 pm

How to Build an Inclusive Culture in your Community

Speakers
Talysa-Sainz
Talysa Sainz

One of the biggest benefits of launching an online community is so you can provide your members with a welcoming, protected space that celebrates all your members. Since language is such a powerful tool, and you’ll be drafting things like online communities and posting regularly, inclusive lang...
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1:00 pm - 1:45 pm

Strengthen your Organization and Online Community with Mentoring

Speakers
Stacy Trammell

Are you looking for more ways to connect and engage your members? Does your organization have a mentoring system setup?

In this session, we will dive into strategies that will help you strengthen your organization using mentoring so that your members remain engaged and build strong relatio...
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1:45 pm - 2:00 pm

Solution Showcases

See how you can take your online community to the next level with the right tools for your organization!

Join our Solution Showcase to watch a demo of our most popular solutions for community builders including:

  • CommUnity
  • MC Pro
  • ThreeSixty

2:00 pm - 2:45 pm

No Community Manager? No Problem.

Speakers
Nicole Hodson
Nicole Hodson

What do you do when your budget to build an online community is tight (or non-existent) and your staff is already stretched thin? If you ask Nicole Hodson, Executive Director of National Association of Nutrition Professionals ...
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2:00 pm - 2:45 pm

What to Expect Webinar: How to Grow an Online Community in the First 90 Days After Launch

Speakers
Ashly Stewart
Benjamin Morton

Join Ashly Stewart, Marketing Manager at Personify, and Benjamin Morton, Senior Product Consultant, walk us through some of the top strategies for building a thriving online community, and how you can ensure you’re building an impactful, lasting community in the first 30 days, 60 days, and 90 d...
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2:00 pm - 2:45 pm

Engagement and Beyond: Making the Most of Community for You and Your Members

Speakers
Greg Millette

The decision to start an online community should start and end with what your members want to see and use. And, yet, organizations are seeing benefits of online communities that go beyond member engagement. From additional revenue to taking the organization of your...
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2:45 pm - 3:00 pm

Solution Showcases

See how you can take your online community to the next level with the right tools for your organization!

Join our Solution Showcase to watch a demo of our most popular solutions for community builders including:

  • CommUnity
  • A2Z
  • MC Trade

3:00 pm - 3:15 pm

Break

3:15 pm - 4:00 pm

Leveraging Online Communities for your Hybrid and In-Person Events

Speakers
Rich Vallaster
Daria Knupp
Daria Knupp

As the pandemic shut down conferences and tradeshows, organizations had to pivot to virtual events to connect with their communities. For most, those events had always served as the ultimate opportunity for those various constituents to gain education, make connect...
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3:15 pm - 4:00 pm

Community Onboarding: Questions every community builder should ask for a successful community implementation

Speakers
Ann Pohlers
Ann Pohlers

You’ve conducted your experiments. You’ve presented your theories to the board. You’ve secured funding. It’s time to build and implement your new online community! But before you start, there are a few essential questions every team should ask themselves be...
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3:15 pm - 4:00 pm

5 Community Member Examples: How to Engage with Different Types of Community Members

Speakers
Ashly Stewart

Join us for our session, “5 Community Member Examples: How to engage with different types of community members” as we close out Community Lab.

During this session, you’ll learn:

  • Why the top five community types join communities
4:00 pm - 4:15 pm

Break

4:15 pm - 5:00 pm

Peer-to-Peer Roundtables

Join your community-building peers and industry experts to move from theory to action. Discuss what will work best, lessons learned and what you plan to do next. This informal working group will leave you with an action plan to help your online community succeed in...
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Speakers

Marjorie Anderson

Marjorie Anderson

Founder
Community by Association LLC
Nicole Hodson

Nicole Hodson


Benjamin Morton

Solutions Consulting Team Lead
Personify
Erin Geoffroy Sullivan

Erin Sullivan

Director of Marketing, Enterprise
Personify

Rich Vallaster

Director of Marketing, Events
Personify
Talysa-Sainz

Talysa Sainz

Freelance editor and inclusive language advocate

Lisa Johnson

Associate Director, Volunteer and Family Engagement
Four Diamonds

Michael Ringenbach

MPH, Associate Director
Four Diamonds
Ann Pohlers

Ann Pohlers

Senior Project Manager for Professional Services, CommUnity
Personify

Greg Millette

Business Solutions Consultant, CommUnity
Personify

Stacy Trammell

Product Manager, CommUnity
Personify
Daria Knupp

Daria Knupp

Senior Content Marketing Manager
Personify

Kate Shervais

Consultant and Strategy Integration Lead
Integrated Work

Ashly Stewart

Marketing Manager, Enterprise
Personify
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Secure your spot in the Lab!

We're excited to learn alongside you on April 28.