Logo for Personify Events Revenue Summit on June 16, 2021

On-Demand

The pandemic has created a profound impact on the events industry. Coupled with societal changes and continued uncertainty, event professionals need strategies and tactics to increase efficiency and grow revenue in 2021 and beyond.

Join the 1,200+ association and independent show organizers, industry leaders, practitioners, and your event professional peers tackle similar challenges in this complex environment.

The on-demand conference is FREE to event organizers, planners and professionals. Learning sessions will also be CAE and CEM eligible.

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Speakers

AIDAN AUGUSTIN
Co-founder and President
Feathr

CATHY BREDEN, CMP, CAE, CEM
EVP/COO International Association of Exhibitions & Events
CEO CEIR, the Center for Exhibition Industry Research Foundation
IAEE

JOHN CESARETTI
Director of Conferences and Meetings
National School Boards Association

JOE COLANGELO
CEO and Co-Founder
Bear Analytics

JANE DAHLROTH, CEM, CMP-HC
Senior Director, Meetings and Exhibits
American College of Medical Genetics and Genomics

NANCY DRAPEAU, PRC
Vice President of Research
Center for Exhibition Industry Research

KELLY FINNEY
Trade Show Manager
Mid-Atlantic Nursery Trade Show (MANTS)

JOHN HALLENBECK
Vice President and Executive Director
IAAPA North America

CHRISTINE KIESLING
Vice President, Customer Experience
Hargrove

SAM LIPPMAN
President and Co-Founder
Lippman Connects

DAVE LUTZ
President
Velvet Chainsaw

ALICE MATHU, CEM, CMP
Vice President Global Sales
International Association of Amusement Parks and Attractions (IAAPA)

CONNIE MIKELS
Director | Expositions
National Automobile Dealers Association

MICHELLE MOBLEY
Account Director, Marketing & Events
VRS Meetings & Events, Inc.

STEPHAN MURTAGH
Founder
The Exhibition Guy Group

SUSAN NEWMAN
SVP, Conferences/Strategic Marketing
National Retail Federation

KATIE RIDDLE, ASLA, PLA, SITES AP
Director, Professional Practice
American Society of Landscape Architects

STEPHANIE SELESNICK, CEM
President
International Trade Information

Round Table Moderators

SAM LIPPMAN
President and Founder
Lippman Connects

STEPHAN MURTAGH
Founder
The Exhibition Guy Group

Sessions

Opening Session
State of Events Industry – Panel Discussion with Industry Leaders
  • Cathy Breeden, IAEE
  • Christine Kiesling, Hargrove
  • Sam Lippman, Lippman Connects
  • Stephanie Selesnick, International Trade Information

How Selling Will be Different in a Post Covid World
Stephen Murtaugh, The Exhibition Guy

Events and Retail: Lessons from the National Retail Federation
Susan Newman, NRF

Events: the Last Undermeasured Mile of the Corporate Marketing Funnel
Joe Colangelo, Bear Analytics

Digital Sponsorships in 2021 – Ideas for Live and Virtual
Aidan Augustin, Feathr

10 Questions You Aren’t Asking of Your Team (But Should)
John Cesaretti, National School Boards Association

Solution Showcases

Optimizing Post-Pandemic Conference Revenues
Dave Lutz, Velvet Chainsaw

A Rollercoaster Year for Events: Insights from IAAPA
John Hallenbeck and Alice Mathu, International Association of Amusement Parks and Attractions

It’s Not Just Your Coffee That’s Stale: New Ways to Freshen Your Sponsorships
Michelle Mobley, VRS Events and Katie Riddle, the American Society of Landscape Architects

Show Me the Money: State of B2B Exhibition Revenue Generation in a COVID-19 World and Outlook Moving Forward
Nancy Drapeau, Center for Exhibition Industry Research

General Session: 5 Tough Questions for Show Organizers Panel
  • Jane Dahlroth, CEM, CMP-HC, American College of Medical Genetics and Genomics
  • Kelly Finney, Mid-Atlantic Nursery Trade Show
  • Connie Mikels, National Automobile Dealers Association
  • Leigh Ann Runyan, Society of Petroleum Engineers

Round Table 1: Pricing In-Person vs. Online Events
Moderated by Sam Lippman of Lippman Connects

Round Table 2: Managing and Selling to Exhibitors in the New Events Reality
Moderated by Stephen Murtaugh, The Exhibition Guy

Round Table 3: Finding the Right Mix: The New Landscape of Digital Content
Moderated by Samantha Ordoñez, A2Z Events, Personify.

Industry Event Supporters

Questions?