Young Members 2.0: Lesson Engagement
Oh engagement. Coming off the Valentine’s Day holiday, mere mention of the word maintains its rosy glow as that most symbolic of next steps in a relationship, deepening a commitment in (what is often) a romance-fueled moment where two people agree...
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On Brand, On Message, On…Insta?
Young Members 2.0 Lessons in Awareness & Conversion About 51,100,000 results. That’s what I got recently when I Googled “marketing to Gen Z.” For the curious, searching for “marketing to Millennials” yielded 56,200,000 results. We read headlin...
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Have We Reached the Facebook Tipping Point?
1997 was the year Harry Potter was published, “Titanic” opened at the box office and the Hanson brothers skateboarded into the hearts of teen girls everywhere and gave us all the earworm that was their catchy pop hit “Mmmbop.” It also the year I s...
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For a Vibrantly Engaged Community, Look to Third Place Theory
When an organization comes to us to help them build a new online community, we’re reaching for something that is more than the sum of modules, content blocks and member data. In each implementation, we strive to create a unique space where members...
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