A Picture is Worth 1,000 Words
Making the most of Instagram Another channel? More places to post content, sites and logins to manage? I get it. If you’re a nonprofit lean on time and resources, it can feel like you’ve tried everything — emails, printed magazines, Faceboo...
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Community, Your Destiny and the Importance of Going Back to the Future
Here is a partial list of things that happened in 1985: USA for Africa recorded the charity single, “We are the World” Mikhail Gorbachev becomes the General Secretary of the Soviet Communist Party and de facto leader of the Soviet Union. Coca-Cola...
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4 Ways to Recognize and Create Value for Your Event Exhibitors
Event organizers are a truly impressive bunch…and I’m not saying this just because they’re our clients. As someone who helps organize our annual conference PersoniFest, it’s astounding to see the degree of project management, tactical strategy and...
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Feeding the Content Machine: 3 Strategies for Beating Writer’s Block
It happened to me. Maybe it’s happened to you too. This afternoon I found myself staring at a blank screen with no idea what I wanted to write. I’d committed (with the best of intentions) to providing our Personify communications team with a post ...
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Young Members 2.0 Lessons in Retention
Retention isn’t an unfamiliar concept. As long as nonprofits have been acquiring members so too have they been taking (or at least we hope they’ve been taking) the steps necessary to retain them, to keep them on board and part of the organization....
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Young Members 2.0: Lessons In Engagement
Oh engagement. Coming off the Valentine’s Day holiday, mere mention of the word maintains its rosy glow as that most symbolic of next steps in a relationship, deepening a commitment in (what is often) a romance-fueled moment where two people agree...
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On Brand, On Message, On…Insta?
Young Members 2.0 Lessons in Awareness & Conversion About 51,100,000 results. That’s what I got recently when I Googled “marketing to Gen Z.” For the curious, searching for “marketing to Millennials” yielded 56,200,000 results. We read headlin...
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Have We Reached the Facebook Tipping Point?
1997 was the year Harry Potter was published, “Titanic” opened at the box office and the Hanson brothers skateboarded into the hearts of teen girls everywhere and gave us all the earworm that was their catchy pop hit “Mmmbop.” It also the year I s...
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For a Vibrantly Engaged Community, Look to Third Place Theory
When an organization comes to us to help them build a new online community, we’re reaching for something that is more than the sum of modules, content blocks and member data. In each implementation, we strive to create a unique space where members...
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