4 Ways to Recognize and Create Value for Your Event Exhibitors
Event organizers are a truly impressive bunch…and I’m not saying this just because they’re our clients. As someone who helps organize our annual conference PersoniFest, it’s astounding to see the degree of project management, tactical strategy and...Read More
Feeding the Content Machine: 3 Strategies for Beating Writer’s Block
It happened to me. Maybe it’s happened to you too. This afternoon I found myself staring at a blank screen with no idea what I wanted to write. I’d committed (with the best of intentions) to providing our Personify communications team with a post ...Read More
Have We Reached the Facebook Tipping Point?
1997 was the year Harry Potter was published, “Titanic” opened at the box office and the Hanson brothers skateboarded into the hearts of teen girls everywhere and gave us all the earworm that was their catchy pop hit “Mmmbop.” It also the year I s...Read More
For a Vibrantly Engaged Community, Look to Third Place Theory
When an organization comes to us to help them build a new online community, we’re reaching for something that is more than the sum of modules, content blocks and member data. In each implementation, we strive to create a unique space where members...Read More