Are You Making the Most of Your Exhibitor Lead Data?
According to a recent study by The Center for Exhibition Industry Research (CEIR), 68% of exhibitors ranked generating leads as one of their top three objectives in attending an event. Show organizers need to recognize this as a value-driver towar...Read More
Personify Unveils Lead Retrieval Technology at Expo! Expo! 2019
Innovation builds on strategy to help organizations create exceptional experiences and diversify revenue. December 2, 2019– Austin, Texas – Personify, Inc. (“Personify”), the market-leading provider of technology solutions for associations, nonpro...Read More
Leaving Money on the Table: How To Improve Your Sponsorship Strategy
This post was originally shared on the Trade Show News Network site. Modern event sponsorship strategies are a dime a dozen. Each one is based off a learning from a different time and place. The strategy might be based on a previous experience or ...Read More
UI/UX Considerations for Event Websites, Part 1: Why Content Creators Should Care
This post was originally shared on the Trade Show News Network site. Imagine a potential attendee has landed on your homepage for the first time. They’re considering your show and possibly two others. They are immediately distracted by various pop...Read More