Omnichannel Membership: 4 Ways Consumer Trends are Influencing Your Constituents’ Behavior
Fun fact! I recently bought a chainsaw. It’s true. Eager to get some overgrown garden beds under control, last weekend our family became the proud owner of a Ryobi 40-volt brushless lithium-ion cordless chainsaw. Because I’m not in the habit of bu...Read More
Young Members 2.0 Our New Benchmark Report
It’s always funny when the personal and professional collide. About a week ago, I went to my mailbox and found in it two magazines. Both featured cover stories around the emergence of Generation Z. Then there was the post-holiday onslaught of emai...Read More
Have We Reached the Facebook Tipping Point?
1997 was the year Harry Potter was published, “Titanic” opened at the box office and the Hanson brothers skateboarded into the hearts of teen girls everywhere and gave us all the earworm that was their catchy pop hit “Mmmbop.” It also the year I s...Read More
Where the Left and Right Brain Meet: Nonprofit Marketing
The face of the nonprofit constituency is changing. As Millennials move from volunteer to donor, Generation Z is right behind them. While these younger members of your constituency may bring new energy and new ideas, they also bring the NOW Effect...Read More