National Association of Secondary School Principals Becomes First Client to Leverage Full Personify Platform
Personify’s Suite of Solutions at Center of NASSP’s Operations Strategy February 19, 2019– Austin, Texas – Personify, Inc. (“Personify”), the market-leading provider of technology solutions for associations and nonprofit organizations, today annou...
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Personify Young Members 2.0 Study Uncovers Disconnects Between Millennials, Generation Z and Associations
New research takes a holistic look at young members, their views on membership, engagement preferences and uncovers a potential retention issue on the horizon. Personify, Inc. (“Personify”), the market-leading provider of technology solutions for ...
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Radical Acts: Rituals and Building Trust in Community
For many organizations, launching a community comes with haunting worries: Will anyone log in, let alone participate? Will our staff need to prompt every discussion? Will our members, of their own volition, really connect with each other? In an in...
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3 Lessons for Nonprofits from the Fall of a Retail Giant: Seeing the Softer Side of Sears
Recent days have seen Sears in the headlines for all the wrong reasons. While the company has been in financial straits for some time, the pressure has been mounting and today comes reports that the company may avoid bankruptcy thanks to a last-mi...
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New Year…New You? 3 Steps to your Nonprofit’s Brand Makeover
If you’re a marketer like me, the past few weeks have been a flurry of emails, reports and dashboards focused on driving year-end results for your organization. With 2018 behind me, I’m excited to turn my attention to the year ahead. The planning ...
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7 Steps for Getting Buy-In
Get the Confidence to Sell Your Ideas “Ideas are a dime a dozen. People who implement them are priceless.” Whatever your feelings on her pink Cadillac, the above quote from pioneering businesswoman Mary Kay Ash perfectly encapsulates the struggle ...
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What’s Old is New Again: 4 Ways to Make the Most of Your Existing Content
Last week I was at Target and I saw them across the aisle – a gleaming stack of Caboodles. For the unfamiliar, Caboodles were the must-have accessory for teen girls coming of age in the late 1980s. A molded plastic cosmetic case based on the...
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Understanding the Roles That Volunteers Play in Your Organization
Marjorie G. Illig is one of my heroes. In 1936, 20 odd years after the American Cancer Society started as a tiny group of volunteers, she amassed a volunteer army of female volunteers to knock on doors across the country and start a conversation a...
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The Value of a Volunteer
Today’s volunteers are a tremendous resource for both donor- and member-focused nonprofits. Absent volunteers, many organizations would unable to deliver programs, raise funds or serve clients. Yet despite their importance, many organizations fail...
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